Sunday marked the beginning of a celebration of women trailblazers that happens every year, and never feels redundant.

Women are being honored in several nations around the globe, including the United Kingdom, the United States and Australia, during Women’s History Month for their contributions to history and society.

Many countries, including China and Europe, observe International Women’s Day on March 8, recognizing women’s social, economic and cultural achievements through events and celebrations.

We’re also giving women their flowers, from small women-owned PR firms and businesses to the communicators who unequivocally add value and perspective to the stories told in the media.

It’s important to underscore their many contributions to the evolving PR industry and to society overall. While there has been significant progress, the push for gender equality continues.

At EIN Presswire, we take a look back at the women featured in our “Heard on the Streets” ongoing series on Substack — leaders, founders and communicators whose voices continue to shape the industry.

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1. Brittany Nycole: Balancing Motherhood and Helping Brands

   In the first 2026 Heard on the Streets feature, Brittany Nycole shared her career journey, how she integrates AI into communications while staying authentic, and the strategies she uses to help brands succeed. She also spoke candidly about her passion for motherhood. Read more here.

2. Sherrie Handrinos: The Power of Influencer Marketing

   Using influencers has become a go-to strategy for PR veterans like Sherrie Handrinos, founder of Houston-based Boost 1 Marketing & PR. She led our podcast series on the topic. In Heard on the Streets: The Power of Influencer Marketing, Handrinos took a deeper dive into how influencers shape brand visibility and customer engagement, offering real-world examples and her expertise. Read her story. You can also check out the podcast series here.

3. Michelle Mekky: The Power of Storytelling and Effective Media Relations

   Michelle Mekky, an award-winning broadcast journalist and PR professional, launched her own agency, Mekky Media Relations, Inc, helping clients ranging from startups to industry leaders tell stories that inspire action and growth. In her Heard on the Streets feature, Mekky shared her journey to becoming a Chicago PR leader and discussed what true media relations means. She also offered tips for staying ahead in an evolving communications landscape. Read it here.

4. Sierra Rainge: Building Strategic Partnerships and Venturing Into Entertainment PR

   What began as a passion for storytelling and amplifying voices has grown into a successful career in strategic communications for Florida-based PR pioneer and author Sierra Rainge. Rainge, founder of Live Limitless Media Group, reflected on her years in the industry, where she has helped transform brands into valuable business assets and represented bestselling authors, celebrities and entrepreneurs. She also shared her accomplishments in entertainment PR and the importance of building strong, strategic partnerships along the way. Check out her feature story.

5. Pam Perry: Using Storytelling to Craft Strategic PR Campaigns

   Ask clients about Pam Perry PR and they’ll tell you this: when you hire her firm, you get Pam Perry herself — not an associate, not a partner, but Perry — a visionary whose track record proves her dedication to delivering PR campaigns that have elevated brands. The PR veteran opened up about how her early love for writing, her time in Detroit media and her drive to help others be seen all shaped the work she does today. Read more here.

6. Keisha Pickett Boyd: Big Results From a Small Boutique Firm

   Just because a public relations firm is smaller doesn’t mean it can’t deliver big results. Keisha Pickett Boyd knows that firsthand. She owns Pickett Public Relations Group, a boutique firm offering services ranging from brand and communications strategy to media training and online promotions. In her Heard on the Streets feature, Boyd also discussed what it means to lead communications in the transportation sector in her full-time career, working in an industry that affects nearly everyone in some way. Find out more here.

📰 In this week’s industry news, Newsmatics is gearing up for its 2026 Hackathon, a Pennsylvania destination marketing group earns top PR honors, and a UF scholar urges communicators to keep human oversight front and center as AI accelerates. Plus, a media analyst breaks down the growing Colbert–CBS feud. We have those stories and more below.

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GO Laurel Highlands Wins PRSA Renaissance Award for Winter Campaign – GO Laurel Highlands earned a Renaissance Award from the Public Relations Society of America’s Pittsburgh Chapter for its Winter Hangout campaign last year. The destination marketing organization, which promotes Fayette, Somerset and Westmoreland counties, was recognized in the Influencer Relations category and was the only DMO honored among western Pennsylvania agencies and firms. The three-day campaign brought nine content creators to the region, showcasing outdoor recreation, dining, craft beverages and more. Find out more.

Newsmatics Hackathon Returns With Student Data Analytics Competition – Fresh off a successful debut, Newsmatics is revving up its 2026 Hackathon, inviting students to compete for cash prizes again in an AI-driven news data challenge. The 24-hour competition will feature student teams tackling real-world news data challenges using AI-powered tools. Newsmatics is the parent company of EIN Presswire. The Feb. 27–28 coding marathon will take place in Brno, where students will work overnight to develop solutions focused on fake news detection, trend forecasting, investigative journalism support tools and advanced data analytics. This press release was distributed by EIN Presswire.

As AI Accelerates in Strategic Communication, UF Scholar Calls for Human Oversight – Evan Kropp, Ph.D., executive director of Distance Education at the University of Florida College of Journalism and Communications, wrote an insightful piece on the emergence of artificial intelligence in strategic communication. Kropp touched on how it enables deeper audience insight and more efficient messaging. He also warned of the ethical, cultural and operational challenges that demand thoughtful human oversight. “From chatbots and sentiment analysis to image generation, AI allows organizations to effectively reach people across languages, cultures and platforms,” Kropp wrote. “However, the integration of artificial intelligence in communication also raises significant ethical concerns about privacy, bias, accuracy and transparency.” Read more here.

REMIXED Releases Guide to High-Impact Marketing Campaigns – REMIXED has published a new article outlining the core elements of building marketing campaigns that deliver measurable results. The guide highlights goal alignment, audience insight, creative execution, and ongoing performance measurement as key drivers of success. CEO Douglas Berger says impactful campaigns are built on strategy, clarity, and disciplined execution across channels. This news was featured in Florida Marketing News, part of Affinity Group Publishing.

Media Analyst Weighs In on Colbert–CBS Feud – The public dispute between The Late Show host Stephen Colbert and CBS has sparked national conversation. Media analyst and Tanner Friedman Public Relations co-founder Matt Friedman breaks down the back-and-forth, including debate over the FCC’s Equal Time Rule and what it could mean for networks and political coverage. Watch the video here.

Have industry news to share with us? Send us a message or email at issac.morgan@newsmatics.com.

📰 In this week’s industry news, the communications world had no shortage of headlines. President Donald Trump acknowledged his administration’s PR struggles as ICE faces mounting backlash, a boutique PR agency marked two decades in business, and a Virginia marketing CEO was honored during Black History Month. We have those stories and more.

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Black CEO of Marketing Firm Honored by Virginia Business Magazine – During Black History Month, Maurisa Turner Potts, CEO of Alexandria-based boutique marketing firm Spotted MP, was named to the 2026 Virginia Black Business Leaders list. She was featured in Capitol Communicator, where she called the recognition especially meaningful during a month honoring Black pioneers and coinciding with the magazine’s 100th anniversary. Potts noted Virginia’s role in shaping her career and leadership journey. Overall, Virginia Business Magazine named 29 leaders to the prestigious list, recognizing contributions and impact across the Commonwealth. Capitol Communicator has more here.

Trump Says His Team Struggles With PR Amid ICE Backlash – President Donald Trump said his administration is “not good at public relations” amid heightened criticism over Immigration and Customs Enforcement’s often aggressive tactics. In an interview with NBC News, Trump defended ICE’s work while acknowledging public‑perception problems, citing comments from podcast host Joe Rogan and recent polling showing growing disapproval of immigration enforcement. Trump praised Rogan and said the two recently discussed ICE issues, even as surveys suggest many Americans believe the agency has gone too far. Read more from The Hill here.

Dominic Hawkins Named PRSA’s 2025 PR Pro of the Year – Dominic Hawkins is having a standout year and was recently profiled in Capitol Communicator. PRSA named the NAACP vice president of communications its 2025 Public Relations Professional of the Year, and the Washington Business Journal included him on its “40 Under 40” list. Hawkins was recognized for leading high‑impact communications for the 116‑year‑old civil rights organization, including national media campaigns and voter‑engagement efforts during a challenging political moment. Read more about Hawkins here.

Magnolia Public Relations Celebrates 20 Years in Business – Magnolia Public Relations is marking two decades as a boutique agency serving fashion, lifestyle and family brands. Founded by Adrienne Dorsey in 2006, the LA- and NYC-based firm has secured coverage for clients in top-tier and niche outlets as it expands services to include influencer relations, strategic consulting and an AI-informed PR approach. The agency says the shift toward AI has renewed demand for earned media and high-quality storytelling. This press release was distributed through EIN Presswire.

Spain Fights Against ‘Social Media Giants’ Over Harmful Content – Spanish Prime Minister Pedro Sánchez has proposed banning social media use for children under 16 and holding platform executives accountable for allegedly featuring illegal or harmful content, calling today’s platforms a digital “Wild West.” The plan has drawn sharp backlash from tech leaders, including X owner Elon Musk and Telegram founder Pavel Durov, who warn the measures threaten internet freedoms. This piece was published in German Media Today, part of Affinity Group Publishing.

Have industry news to share with us? Send us a message or email at issac.morgan@newsmatics.com.

📰 In this week’s industry news, communicators sound off on the non-negotiables of their craft, our team member joins other PR leaders to gear up for a global podcast conversation on the future of AI, and a top New Jersey firm claims the No. 1 spot in new statewide rankings. We have those stories and more below.

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Communicators Share the Hills They’ll Die On – Communicators took to social media to share the non-negotiables of their profession, including ditching rigid comms plans and insisting on a clear end goal before issuing a news release. Nearly 300 responses poured in, touching on strategy, agility and, yes, strong opinions about the Oxford comma. The takeaway? Flexibility matters, but principles still are most important. Read the highlights.

EIN Presswire to Join Podcast on the Future of AI and PR – Mark your calendars, as an executive team member of EIN Presswire will take part in a global fireside chat next week examining how artificial intelligence is reshaping public relations. Matt Kovacs of Blaze PR and Jeremy Fields of Newsmatics (parent company of EIN Presswire) will join popular host Bonnie Graham on the Technology Revolution podcast to discuss AI-driven branding and the future of the industry. Curious how PR leaders are adapting to AI? Tune in to the livestream and join the conversation on LinkedIn, Facebook or YouTube.

APRA Secretary-General Urges Ethical AI Use in Journalism – African Public Relations Association Secretary-General Omoniyi Ibietan used a keynote address at Daily Post’s 2025 staff retreat to examine how artificial intelligence is reshaping journalism and media ethics. Writing in a new op-ed, Ibietan argued that while AI is transforming content production and distribution, journalists must remain grounded in professional standards, accountability and public interest reporting. Read the full op-ed. This piece was published in Africa Marketing Industry News, part of Affinity Group Publishing.

Rubenstein Public Relations Named AOR for Manhattan Jewish Experience – Rubenstein Public Relations has recently been named agency of record for the Manhattan Jewish Experience and will lead the global book tour for The Jewish Experience, a new release by Rabbi Mark Wildes. The book explores core Jewish beliefs and practices, from prayer and charity to Shabbat and social responsibility, and why they still matter today. RPR will manage a comprehensive PR campaign. The announcement was distributed via EIN Presswire’s new distribution platform with the USA TODAY Network, extending press release visibility through one of the largest media ecosystems in the country.

From Adidas to the Classroom: New Marketing Instructor at Hillsdale – After nearly a decade in marketing, with a stint at Adidas, Neil Watson is now at Hillsdale College as a marketing instructor, where he brings real-world experience into his courses. He teaches classes like Marketing Management and Consumer Behavior, blending theory with hands-on projects to prepare students for real career scenarios. Students say his industry background makes concepts easier to apply, while Watson credits Hillsdale’s liberal arts foundation for shaping strong marketers. This news was featured in Florida Marketing News, part of Affinity Group Publishing.

Steinreich Communications Tops NJ PR Firms in 2025 Rankings – Steinreich Communications Group ranked No. 1 among New Jersey public relations firms, reporting $73 million in state PR fees, according to NJBIZ data. The Hackensack-based firm leads a list of 15 agencies statewide, followed by AKCG, 3E Public Relations, Kessler PR Group and Jaffe Communications, reflecting a competitive PR market spanning health care, tech, education and government. Find out more.

Have industry news to share with us? Send us a message or email at issac.morgan@newsmatics.com.

📰 In this week’s industry news, a major PR firm expands into Houston, a branding and marketing agency marks a milestone year, communications leaders — including one from our team — prepare to discuss the future of PR and AI, and the industry reflects on the legacy of Bill Nielsen. We have those stories and more below.

Comms Executives to Discuss the Future of PR and AI - Communications leaders across the world will join a virtual panel to talk about the future of public relations with the emergence of AI, offering key insights that brands can use to stand out in an AI-driven industry. On Jan. 28, Matt Kovacs, president of Blaze PR; and Jeremy Fields, vice president of corporate development at Newsmatics, will engage in a fireside chat on a popular podcast. Newsmatics, an AI-powered news intelligence company, owns EIN Presswire. “The Future of PR + AI: Crafting A Brand” will be hosted by Bonnie Graham on her podcast called Technology Revolution. Stay tuned for more information about the upcoming episode. Information about her podcast is available here.

Spears Group Opens Houston Office to Fuel Growth – New Orleans-based Spears Group is expanding into Houston, with longtime agency leader Jamel Langley tapped to lead the new office. The move reflects the agency’s continued growth in the Gulf South while maintaining its senior leadership team in New Orleans. Public relations firm O’Dwyer’s has more news about industry moves here.

VI Marketing and Branding Marks 36 Years With Awards, Growth and Community Impact – VI Marketing and Branding is entering its 36th year after a milestone 2025 that included 74 industry awards, team expansion and increased national recognition. The Oklahoma City-based agency also deepened its community engagement through DEI initiatives, nonprofit leadership and fundraising, while positioning itself for continued momentum in 2026. This news was published in MarCom World, part of Affinity Group Publishing.

Farewell to Legendary PR Executive Bill Nielsen – Willard “Bill” Nielsen, a longtime public relations leader and chair of the Arthur W. Page Center advisory board, died Tuesday after decades of advocating for truthful, responsible communication. A former Johnson & Johnson public affairs executive, Nielsen played a key role in advancing research, education and dialogue around integrity in business and public discourse. How will his legacy continue to shape the communications profession? Read more.

UK PR Firm Faces Scrutiny Over Alleged Wikipedia Edits for Clients – Portland Communications, founded by Tim Allan, is facing allegations that contractors edited Wikipedia pages to present clients in a more favorable light. An investigation by the Bureau of Investigative Journalism links the practice, sometimes called “wikilaundering,” to work done for high-profile clients, including the state of Qatar. Read the full report by The Guardian here.

Refined Energy Extends Marketing Agreement With RMK – Refined Energy Corp. has extended its engagement with RMK Marketing Inc. for an additional 30 days beginning around Jan. 19. The C$200,000 agreement covers continued Google-based marketing services, including AdWords optimization, campaign management and landing page development, with no securities issued as compensation. This press release was distributed through Canadian Media Watch, part of Affinity Group Publishing.

Have industry news to share with us? Send us a message or email at issac.morgan@newsmatics.com.

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📰 In this week’s industry news: our team examines why communications professionals must understand today’s fractured media landscape, HYBE America brings on a seasoned PR leader, Ireland’s communications minister ditches X amid concerns about the platform’s AI tool Grok, and Zoom spotlights the rise of AI‑powered solopreneurs. We have those stories and more below.

What a Polarized Media Landscape Means for Communicators – A new Forbes piece by an executive team member at our parent company, Newsmatics, examines how declining trust and polarization are reshaping today’s media environment. Jeremy Fields, vice president of corporate development at Newsmatics, argues that communications professionals must better understand the DNA of the media — from ownership to editorial framing and audience skepticism — to maintain credibility and control narratives. He also points to the growing role of media transparency tools like Perspectify in helping brands anticipate bias and plan smarter PR strategies. Read the Forbes Communications Council article.

PR Veteran Johanna Fuentes Joins HYBE America as New Head of Comms – HYBE’S says its hyped about its recent hire: Johanna Fuentes, who has joined HYBE America as executive VP and head of communications and public relations. In her new role, Fuentes will be responsible for handling internal and external communications for HYBE across North and South America, according to Variety. Her background is in entertainment and music PR, including a stint with WarnerMedia Studios and Networks Group as head of global communications. Fuentes, who is based in Los Angeles, will work with the company’s senior leadership team, as well as its global PR team in Korea. Read the full story here.

Zoom Opens Nominations for First U.S. Solopreneur 50 List – Zoom has launched nominations for its inaugural Solopreneur 50 List, recognizing AI-first solo business leaders across the U.S. who are scaling “businesses of one” through technology and innovation. Nominations are open now through Feb. 13, with honorees to be announced in Q2 2026 and top recipients eligible for grant funding. Nominate a solopreneur or learn more about the program. Read the full story in Affinity Group Publishing’s MarCom America

How Communicators Can Make AI Messaging Focus on Trust – As AI adoption continues to increase in nearly every industry, internal communicators face a challenge: addressing employee fear, not just explaining the technology. At Ragan’s upcoming AI Horizons Conference, Daniel Hebert of the Canada Revenue Agency said AI communication must focus on human impact, trust, and clarity, positioning AI as a tool that sharpens skills rather than replaces jobs. Find out more details here.

Why AI Transformation Hinges on Clear Communication – Another new Forbes Communications Council post suggests organizations will struggle to scale AI in 2026 without a people-first communication strategy. Author Anshuman Dutta notes that while most companies use AI in some form, few have moved beyond pilot projects due to gaps in trust, transparency, and alignment. Dutta’s article urges leaders to tailor messages by audience, openly address workforce concerns, and model AI adoption themselves. Read more here.

Irish Communications Minister Deactivates X Account Over Grok Deepfake Concerns – Ireland’s communications minister Patrick O’Donovan has deactivated his X account, citing ongoing online abuse and concerns over the platform’s AI tool Grok that allegedly has generated inappropriate material. The move comes as Irish officials warn the tool may have violated national law and seek meetings with X to address online safety and AI accountability. This story was published in Media Industry Observer, part of Affinity Group Publishing.

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📰 In this week’s industry news, brands are kicking off 2026 with fresh PR and marketing resolutions, a Fast Company piece highlights the growing push to rebuild audience trust, and a longtime NFL communications leader receives a major honor. There’s also movement in the dental marketing world as agencies roll out upgraded tools to help practices get noticed. Catch those stories and more below.

Media Company Unveils 10 New Year’s Resolutions to Level Up Marketing and PR in 2026 – As brands reflect on what worked (and didn’t work) last year, industry experts say the new year is the right opportunity to rethink marketing and public relations strategies. AZ Big Media explores everything from improving visibility on generative AI platforms to investing in authentic storytelling and long-term brand trust. PR leaders across Arizona share practical resolutions that they say will help businesses adapt, stand out and build momentum in 2026. Hear from CEOs and PR leaders here.

Why Trust Will Be the Most Valuable Currency for Communicators in 2026 – As skepticism becomes the default mindset for audiences, trust is no longer assumed — it’s earned, says Martha Marchesi, CEO of JK Design. In a piece published in Fast Company, she highlights new research showing growing doubt toward business leaders, pushing communicators to rely less on polish and more on proof, consistency and transparency. Credibility has become a measurable business asset. Read the full story.

Former NFL PR Executive Scott Berchtold Honored by Pro Football Hall of Fame – Scott Berchtold, the former vice president of communications for the Buffalo Bills, is being recognized for a five-decade career in NFL public relations as part of the Awards of Excellence’s fifth class. Berchtold spent 34 years with the Bills and worked 32 Super Bowls, including 12 as an NFL-selected PR captain overseeing media operations. The honor spotlights behind-the-scenes leaders who helped shape the game. Find out more.

Ortho Marketing Expands Dental SEO and Social Media Services to Reach Dentists Nationwide – Ortho Marketing has enhanced its dental SEO and social media marketing services, designed to help dentists nationwide increase visibility, rank higher on Google and drive more patient appointments. The agency’s all‑in‑one platform, SmileHub, centralizes lead management and patient communication for a more streamlined approach to growth. The firm says dentists can request a digital review or consultation today. This news was published in MarCom World, part of Affinity Group Publishing.

Online Reviews Shape Consumer Trust and Purchases – A new survey from Goodfirms finds that 91% of consumers trust online reviews more than traditional marketing, with half reading reviews before making a purchase. Verified and video reviews are increasingly influential, while negative feedback can hurt conversions. Businesses plan to invest more in review management and reputation platforms in 2026. Explore Goodfirms’ review tools or submit your own review today. This press release was published in MarCom Europe, part of Affinity Group Publishing.

Fort Smith Police Communications Transition to New Center – The Fort Smith Police Department’s Communications Unit has moved to the new River Valley Communications Center in Arkansas. Chief Danny Baker called the transition an “historic milestone” for public safety, with Dr. Wes Milam taking over leadership. The center will oversee emergency communications for Fort Smith and Sebastian County, maintaining high standards for telecommunicators. Learn more about the center and its public safety initiatives.

Have industry news to share with us? Send us a message or email at issac.morgan@newsmatics.com.

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📰 Quick note before we dive in: there’s still time to lock in our year end special on press release packages, designed to boost your visibility in major news outlets and ensure your press releases are surfaced in AI search results. From now until Dec. 31, when you purchase a Pro+ bundle, you’ll get three additional free press releases, bringing your cost down to as low as $62.37 per release. Click here to find out more information.

In this week’s industry news, top talent earns national recognition, an agency embraces ambitious AI transformation, while new leadership steps into key roles that signal where the industry is headed next. Catch those stories below.

Maverick PR Leader Named Young Professional of the Year – Bree DeVita, who serves as president of Maverick Public Relations, has been recognized as PR Daily’s 2025 Young Professional of the Year. DeVita oversees the agency’s strategic direction and leads campaigns across clean energy, law, wellness, and other regulated sectors. This press release was distributed through EIN Presswire.

Gutenberg Unveils Global AI-Powered Agency Model – Gutenberg is officially repositioning itself as the world’s first human-led, fully AI-powered marketing agency after announcing a new partnership with CambrianEdge.ai. The move caps a two-year transformation that retrained more than 100 employees across six countries and rebuilt the agency’s workflow around automation, data-driven creativity and more. The collaboration integrates CambrianEdge.ai’s native-AI platform into Gutenberg’s operations, streamlining several functions and supporting a new cross-functional pod structure. This news was published in Asia Media News, part of Affinity Group Publishing.

French/West/Vaughan Recognized as one of the Top Agencies of the Year – French/West/Vaughan was named as a top midsize agency of 2025 at Ragan’s 2025 PR Daily Awards, which honor teams and campaigns shaping the future of communications, according to a report from public relations firm O’Dwyer’s. FWV also won the Visual Storytelling award for its Pendleton Whisky “Year of the Cowgirl” campaign, along with honorable mentions in the Beauty, Fashion or Lifestyle and Public Relations campaign categories. CEO Rick French said the recognition reflects the team’s “passion, creativity and relentless drive.” You can find more industry moves and honors featured on O’Dwyer’s website.

MAC Hires New Assistant Director of Strategic Communications – The Metropolitan Airports Commission has appointed Allison Winters to help lead its strategic communications team. She brings more than 15 years of experience in public-sector PR, which she recently served as director of public relations at Goff Public. Winters will oversee media relations, crisis communications, digital strategy and internal messaging, while partnering with leaders across the organization to support passenger engagement and strengthen stakeholder trust. Winters previously worked on MAC’s communications team and has also held key roles with Ramsey County. Learn more here.

TREMGroup Earns 2025 Best of Florida Award – The Real Estate Marketing Group has been recognized with a 2025 Best of Florida Award for its work in digital marketing and tech solutions for real estate professionals. The company’s IDXBoost platform is designed to help agents better understand buyer intent, improve lead conversion and more. This press release was featured in Florida Marketing News, part of Affinity Group Publishing.

Have industry news to share with us? Send us a message or email issac.morgan@newsmatics.com.

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📰 Quick note before we get to this week’s industry news. We’ve unveiled our year end special on press release packages to ensure your news is published in popular media outlets and picked up by AI systems that often reference your content in search results. From now until Dec. 31, when you purchase a Pro+ bundle, you’ll get three additional free press releases, bringing your cost down to as low as $62.37 per release.

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In this week’s news, NETGEAR and Riedel unveil a global tech collaboration, a Nevada journalism graduate earns a top PR credential, Blaze PR’s Matt Kovacs prepares to accept a major honor in New York, and Women in PR launches a new program to boost 2026 brand visibility. We have those stories and more.

Women in PR North America Launches 2026 Publicity Partners Program – Women in PR North America, in collaboration with Pink Pearl PR, is offering a new 90-day Publicity Partners Program to help health, wellness, and women’s lifestyle brands gain early-year media momentum ahead of Mother’s Day and Women’s Health Month in 2026. The program provides tailored media strategies, help with pitching, and expert guidance to boost visibility during key seasonal moments. Find out more details here.

NETGEAR and Riedel Team Up on Global AV-over-IP Solutions – NETGEAR has announced a global partnership with Riedel Communications to advance technology used in media production, sports, and live events. The collaboration pairs NETGEAR’s M4350 managed switches with Riedel’s MediorNet MuoN A processing SFPs, creating a reliable, high‑performance solution for connectivity and decentralized signal distribution over standard IP networks. Together, the companies aim to simplify workflows, improve system stability, and more. This news was published in MarCom World, part of Affinity Group Publishing.

University of Nevada Graduate Earns PR Certification – Recent Reynolds School of Journalism graduate Charlie Sakmar has earned the Certificate in Principles of Public Relations (CPPR) from PRSA’s Universal Accreditation Board, becoming the 24th student from the university to do so. Sakmar previously was a mechanical engineering major, but switched to journalism and built hands-on experience through his involvement in the PRSA. He says the certificate helps distinguish him in a competitive job market, highlighting his skills in ethics, communications, business literacy, and PR law. Learn more about Sakmar’s journey here.

Matt Kovacs to Be Honored in December as IAOTP’s 2025 President and Brand Strategist of the Year – Matt Kovacs, president of Blaze PR, will be recognized as the International Association of Top Professionals’ 2025 President and Brand Strategist of the Year during a ceremony this month. The honor highlights his more than two decades of leadership in public relations, including his work guiding lifestyle brands and building influential media relationships. Kovacs will be formally celebrated during IAOTP’s annual awards gala in New York this December. Read more here. Plus, be on the look out for an exclusive interview with Kovacs in an upcoming edition of EIN Presswire’s “Heard on the Streets.”

Cocoa Marketing Company MD Tours Warehouses Ahead of Peak Season – As cocoa season approaches its peak, CMC Managing Director Dr. Wisdom Dogbey toured Takoradi warehouses including Kejebril, Apowa, and KTN to review operations and engage with staff. He emphasized employee welfare and operational efficiency, highlighting how frontline insights help the company prepare for the government’s 24-hour economy initiative. This story was published in Advertising Industry Review, part of Affinity Group Publishing.

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📰 This week in industry news: Google and the U.S. government face off over internet advertising, Priority Marketing names a PR manager to lead media relations, Megan Lowry draws on her decade of D.C. public affairs experience to help scientists explain complex topics like genetics and AI, and a sports PR veteran reflects on his decades in the field, including time with the New York Knicks. More on those stories below.

Sports PR Veteran John Cirillo Reflects on Knicks Era and Career Lessons – Longtime public relations practitioner John Cirillo sat down with Local Matters Westchester to share stories from his decades in sports communications, including his years with the New York Knicks and Madison Square Garden. From working alongside legends like Patrick Ewing and Spike Lee to teaching future PR pros the importance of honesty, Cirillo also discussed his new memoir, Marbles on an Unpaved Road. Catch his full conversation here.

Google and U.S. Government Face Off Over Digital Ads Monopoly – Google is back in federal court as a judge weighs how to rein in the company’s digital ad business after ruling parts of its adtech system were operated as an illegal monopoly. The U.S. Department of Justice is pushing for “Google to sell some of the ad technology that it has spent nearly 20 years assembling, contending a breakup is the only way to rein in a company that the agency’s lawyers condemned as a ‘recidivist monopolist.’ ” Google argues that dismantling its ad network would be risky and unprecedented. Curious how this showdown could reshape online advertising? Read the full story in Affinity Group Publishing’s MarCom America.

Priority Marketing Hires New Senior PR Manager – Brian Grossman has joined Priority Marketing as senior public relations manager, where he’ll lead earned media strategy and support clients with writing, media pitching, messaging, and crisis communications. With experience spanning Radancy, CRAFT, the American Chemistry Council, he brings a deep background in public affairs and communications. He has other duties part of his new role. Find out more about Grossman here.

Illicit Funds Drain Africa’s Economy, Realnews Publisher Warns – At Realnews Magazine’s 13th Anniversary Lecture in Lagos, publisher Maureen Chigbo sounded the alarm on illicit financial flows, claiming that Africa loses an estimated $50 billion each year, which is double its development aid. She urged experts and journalists to push for stronger accountability measures as the continent works toward Agenda 2063. This story was published in Africa Marketing Industry News, part of Affinity Group Publishing.

National Academies’ Megan Lowry on Making Complex Science Clear – Megan Lowry draws on her decade of D.C. public affairs experience to help scientists explain complicated topics, including genetics and AI, in ways the public can understand. Lowry trains hundreds of experts each year on media strategy, emphasizing clarity without oversimplifying and tailoring messages to specific audiences. Ragan PR Daily has more about her insights on science communication.

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📰 This week in industry news, today’s the last chance to enter the 2026 Digital PR & Innovation Awards, Oglethorpe students dive into real-world PR, Crain Communications cuts staff amid industry pressures, and Kinetic Marketing unveils a new AI framework for marketers. Plus, Prince Harry and Meghan’s former comms director takes a strategic role at Forward Global. Get the full scoop and more stories!

2026 Digital PR & Innovation Awards Deadline Is Here – Today is the last chance to enter the 2026 Digital PR & Innovation Awards, which spotlight standout work across social, AI-driven campaigns, video storytelling, and multichannel programs. The awards recognize the bold ideas shaping the next era of digital communications, offering agencies and brands a shot at national visibility and industry credibility. Details can be found here.

Oglethorpe Students Step Into Real-World PR Roles – At Oglethorpe University, students in the Weltner Consulting Agency (WCA) are experiencing public relations firsthand by working with real clients like Mirko Pasta & Pizza. This semester, they’ve been planning events, building partnerships, and analyzing social media to help grow foot traffic, while learning how campaigns play out beyond the classroom. Through hands-on work, students are discovering the challenges and rewards of communications, gaining skills that will carry into their future careers. Find out more.

Influential Women Spotlights Sharon Pope: Marketing Leader and Entrepreneur – Sharon Pope, founder and CEO of Sharon Pope LLC, is being recognized for building a seven-figure coaching business—an achievement reached by only 1.2% of women entrepreneurs, according to a press release. As a fractional CMO and bestselling author, she combines corporate strategy with entrepreneurial grit to help brands grow with clarity and impact. This press release was featured in Florida Marketing News, part of Affinity Group Publishing.

Prince Harry and Meghan Markle’s Former Comms Director Kyle Boulia Joins Forward Global – Kyle Boulia, who served as communications lead for the Duke and Duchess of Sussex, is reuniting with ex-Archewell colleague Ashley Hansen at reputation management firm Forward Global. In his new role as principal, Boulia will help expand the company’s Los Angeles office while providing strategic communications and risk management services to high-profile clients in entertainment, media, and technology. Learn more about the move.

Crain Communications Cuts Staff Amid Industry Pressures – Detroit-based Crain Communications laid off at least 20 employees last week across city and industry-focused publications, including Automotive News, Crain’s Detroit Business, and Crain’s New York Business. Leadership cited declining ad revenue, a push for AI integration, and a need to “become nimbler and more efficient.” Reportedly, the media industry at large faces similar pressures. Read more here.

Kinetic Marketing Launches AI Integration Framework for Marketers – Women-owned Kinetic Marketing Communications has unveiled its Strategic Marketing AI Framework, designed to help marketing and sales teams move beyond experimentation to practical, results-driven AI adoption. The program aligns marketing activity with revenue goals, unifies data and reporting, automates workflows, and empowers teams to use AI responsibly. It also provides customized guidance to ensure AI adoption fits each organization’s culture, business goals and operational challenges. This news was published in MarCom World, part of Affinity Group Publishing.

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📰 It’s November, and this week’s industry news brings a mix of big moves and creative wins — from Smart Communications’ cloud expansion in Singapore to new leadership at Honolulu PD, student campaigns earning national honors, and MoEngage landing millions for AI-powered growth. Get the details and more below.

Smart Communications Expands Cloud Capabilities in Singapore – Smart Communications has launched a new AWS-powered data center in Singapore, boosting SaaS support and data sovereignty for regional enterprises. The expansion aims to enhance access to its Conversation Cloud™ platform, which allows government agencies and financial institutions to manage digital communications securely and at scale. Smart Communications helps organizations deliver personalized, AI-driven customer interactions that meet compliance standards. This press release was distributed through EIN Presswire.

Kerry Yoshida Promoted to Deputy Communications Director at Honolulu PD – The Honolulu Police Department has named Kerry Yoshida as its new deputy communications director. Yoshida, who joined the department’s public affairs office earlier this year, will now oversee communications operations, branding, and multimedia strategy. He previously helped launch HPD’s first dedicated public affairs landing page and says his focus will be on strengthening transparency and community connection. Find out more details here.

Penn State Students Score National Wins for Creative Campaigns – Penn State University’s student-run CommAgency earned national honors in the Education Digital Marketing Awards for its social media work with campus partners. Their gold-winning “trophy unboxing” video for the women’s volleyball team and a Lego-themed post for the All-Sports Museum showcased top-tier creativity and digital strategy. Read the full story.

MoEngage Secures $100M to Fuel AI-Powered Engagement Expansion – Customer engagement platform MoEngage raised $100 million in new funding from Goldman Sachs Alternatives and A91 Partners to grow its AI capabilities and expand globally. Serving 1,350 brands and 2 billion consumers each month, MoEngage plans to scale its Merlin AI suite, helping teams automate campaigns and personalize experiences across digital channels. This story was published in Africa Marketing Industry News, part of Affinity Group Publishing.

Cecelia Prewett Joins Actum as Senior Managing Director – Actum has added longtime SKDK executive Cecelia Prewett to its Washington office, according to a report from public relations firm O’Dwyer’s. She’ll serve as senior managing director, joining Actum’s corporate and board advisory group. Prewett, who led SKDK’s DC public affairs team for nearly 13 years, is known for her expertise in crisis communications, litigation strategy and brand reputation. Get the details here.

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Before the rise of the digital age, news spread to the masses through traditional media outlets like newspapers, magazines, radio, and television.

At the time, people turned to the radio, print media, and eventually television to stay informed about what was happening in their communities and around the globe.

But three decades ago, two veterans in the news business were determined to shake up the industry by making news more widely accessible through the power of the internet.

Reimagining how news could reach the world

That vision has grown into a global hub for news distribution.

Today, EIN Presswire is a leader in online news distribution and a pioneer in helping small and mid-sized businesses — as well as communications professionals — share their news worldwide through its massive online distribution network.

EIN Presswire serves thousands of customers who know that if a story is worth telling their friends and family, it’s worth making headlines in the news.

Powered by its parent company, Newsmatics, EIN Presswire is staying ahead of the curve as artificial intelligence transforms how news is created, distributed, and discovered.

Leading the future of AI-driven news

EIN Presswire has become known for supporting AI-driven communications strategies, helping brands — both large and small — get their news discovered by AI systems such as ChatGPT, Claude and Gemini.

And the results speak for themselves. EIN Presswire remains a cost-effective platform that places clients’ news releases on high-traffic, major outlets, including The Associated Press, Nexstar Media Group, search engines and more.

Though its flagship product is EIN Presswire, Newsmatics has expanded far beyond press release distribution. As an AI-powered news intelligence company, it now leads the way in developing tools that monitor, analyze, and shape the future of news.

From its modest beginnings in Europe to becoming a powerhouse in AI-powered media distribution, the founders and executives behind Newsmatics (parent company of EIN Presswire) have spent 30 years not just observing the evolution of news, but powering its future.

From Prague to a global newsroom

Long before becoming an international brand with a suite of products and services, the company’s roots trace back to a small office in Prague, Czechia.

In 1995, founders David Rothstein and Gina Fratto launched EIN News, publishing reports from Central and Eastern Europe through their online news hub — before CNN’s own online presence.

The brand later evolved into its current name, EIN Presswire, short for “Everyone’s Internet News Presswire.”

“What began in 1995 with determination and a belief in better technology for news is still thriving today — proof that innovation guided by passion can endure across generations,” said David Rothstein, chief executive officer and founder of Newsmatics.

By 1997, the EIN brand had expanded its coverage to China and beyond. Audiences could even watch daily news videos — years before TikTok popularized short-form video content.

And in 1998, EIN News made history by hosting the first online interview with the Dalai Lama, demonstrating the internet’s ability to connect world leaders directly with audiences everywhere.

Inside the Newsmatics ecosystem

Currently, Newsmatics operates with a global team of remote professionals who collaborate across various departments to develop and fine-tune a range of innovative tools and products, with offices in Washington, D.C., and Dublin, Ireland.

The company’s products include Perspectify, a digital tool that helps audiences see media bias and narrative trends by analyzing hundreds of millions of news articles from diverse sources.

Other products are Affinity Group Publishing, a global network of more than 3,900 publications where clients’ press releases appear; and Newsmatics Data Studio, an upcoming suite of AI-powered tools designed to automatically generate, analyze, fine-tune, and translate texts.

A standout feature of EIN Presswire is its fast-growing Substack page, featuring exclusive interviews with PR leaders, tips on AI-driven communications strategies, and insights on emerging media trends.

Clients achieve success in the future of communications

EIN Presswire empowers companies to share news that reaches targeted industries and regions across the globe — whether it’s resources for aspiring homeowners or a product launch.

My Home Pathway founder Castleigh Johnson leveraged the platform to amplify his fintech company’s message on mortgage readiness, gaining coverage in outlets like The Associated Press and visibility in AI-powered search tools such as ChatGPT and Gemini.

AI and the future

Thirty years after its founders first set out to transform how people access news, EIN Presswire and Newsmatics remains proof that innovation guided by purpose can stand the test of time, and still lead the way into the future of communication.

As AI tools increasingly rely on structured, high-quality content, press releases are becoming essential for discoverability and strategic growth. EIN Presswire offers a direct path to visibility in both traditional media and emerging AI ecosystems.

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🎃 This week, millions of people around the world are celebrating Halloween with trick-or-treating, costume parties, and spooky festivities. For communications professionals, it’s a great opportunity to roll out holiday-themed promotions and press releases with a spooky spin.

To join in the celebration, we’ve rounded up some Halloween-inspired industry news — from a special graduation for women in a communications boot camp, to a new Halloween hub for creating themed videos and social content, to a major discount on AI tools that enhance images and video. Take a look at those stories and more below.

iMini AI Launches Halloween Hub for Content Creators, Brands– iMini AI has unveiled a Halloween hub powered by 25 advanced AI models, helping creators and brands generate themed posters, videos, and social media content in minutes. The new platform combines image and video tools like Google’s VEO 3.1 and Alibaba’s Wan 2.2, offering cinematic, high-quality visuals for marketing and personal use. Find out more. This press release was distributed through EIN Presswire.

A Special Halloween for Thirteen Women Completing Comms Boot Camp – Thirteen farm and ranch women had a special Halloween treat, graduating from the American Farm Bureau Federation’s fall Women’s Communications Boot Camp. The four-day program focused on public speaking, media relations, and advocacy. This training program helps participants share agriculture’s story and engage with local media, elected officials, and online audiences. Now in its 23rd session, the Boot Camp has trained more than 340 women to be stronger voices for farming. Applications for 2026 open in December. Find out more about the program.

Funfull’s $1,000 Halloween Costume Contest Nears Final Deadline – There’s still time for Idaho families to enter Funfull’s Spooktacular Halloween Costume Contest before it closes today. Funfull is dedicated to providing families access to more than 1,000 entertainment venues year-round. As for the contest, participants can post a photo or video of their best costume on Instagram, Facebook, or TikTok and tag @be_funfull or @wearefunfull with the hashtag #SpookyWithFunfull. Contestants will have a chance to win a $300 Target gift card and a Funfull Annual Family Package. Read the press release, which was distributed through EIN Presswire.

Aiarty Brings Halloween Memories Back to Life with AI Mega Sale – Aiarty is celebrating Halloween with up to 50% off its AI tools, helping users restore old photos, enhance videos, and re-create spooky scenes with ease. The suite includes tools such as the Video Enhancer, Image Enhancer, and Image Matting, designed to turn faded memories into vivid, high-quality keepsakes for social sharing or personal archives. CEO Jack Han says their AI tools “help people relive and reimagine their favorite Halloween moments.” This press release was distributed through EIN Presswire.

CI Public Relations Wins Big as Reputation Becomes the Real Treat – CI Public Relations Consulting Limited announced on Halloween that it earned top honors as Outstanding Firm in Crisis and Strategic Communications at the 2025 Media Consortium Awards in Lagos. The firm stood out for its data-driven strategies and trusted client partnerships. Part of CI Group, the group supports clients across Africa in finance, energy, government, and health care — turning communications challenges into opportunities to strengthen credibility and influence. Read the full story.

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📰 This week in industry news, a global communications firm named a new head of PR for North America, Samsung unveiled a cool redesigned website with AI-powered article summaries, and a university in Indiana won top honors at the MarCom Awards for a creative campaign. Here’s a look at those stories and more.

Samsung Newsroom Relaunches as Visual Communications Hub – Samsung Electronics has unveiled a major redesign of its official Samsung Newsroom, transforming it into a multimedia platform centered on video, graphics, and interactive content. The company says its new site offers an immersive experience optimized for all devices, featuring AI-powered article summaries, smarter search tools, and a new “Press Tools” section that lets media users download high-res assets in one click. Per the company’s press release, Samsung is pushing toward visual-first storytelling to make its news more intuitive, accessible, and engaging for both consumers and journalists. More details here.

Rhino Digital Spotlights How CDNs Boost SEO and Ad Results – As online competition grows in the AI era, Rhino Web Studios founder Brett Thomas says Content Distribution Networks (CDNs) are a game changer for speed, stability, and visibility. By delivering site data from the nearest server, CDNs make pages load faster and stay reliable, according to Thomas. This improves both search rankings and ad performance. Based in New Orleans, Louisiana, Rhino Web Studios provides web development, SEO, and digital marketing services. The company says that a quicker, smoother site keeps users engaged, builds trust, and helps campaigns convert more effectively across every region. Read the press release, published in Advertising Press Releases, part of Affinity Group Publishing.

4media Group Names Scott Davis EVP, Head of Public Relations, North America – 4media Group has appointed industry veteran Scott S. Davis as executive vice president, head of public relations, North America. In the newly created role, Davis is tasked with redefining the agency’s PR function to meet the demands of today’s fast-changing communications landscape. He has more than two decades of experience at top agencies and brands, including Weber Shandwick and Anheuser-Busch. Read the full story.

Taylor University PR Students Win Gold in International MarCom Awards – Taylor University’s Public Relations Cases & Campaigns class earned a Gold Award from the MarCom Awards for their creative campaign with Main Street Fairmount, chosen from more than 6,000 entries worldwide. The campaign was led by professor Donna Downs, who said the class spent fall 2024 developing an 18-month plan to boost local engagement and celebrate the town’s historic charm. The MarCom Awards honors notable achievements in creativity, strategy, and impact. Find out more details here.

Judge Tosses Lawsuit Against Meta Over Fake Facebook Ads – A federal judge in Baltimore, Maryland dismissed a lawsuit accusing Meta Platforms of allowing counterfeit ads on Facebook. The ruling cited Section 230 protections that shield tech companies from liability for third-party content. Maryland attorney Barry Glazer claimed he was misled by a Facebook Marketplace ad selling fake Morgan silver dollars. Judge George Russell III ruled Meta couldn’t be held responsible for the user-generated listing. This news was published in MarCom America,part of Affinity Group Publishing.

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📰 This week in industry news, our parent company Newsmatics explored how AI is reshaping news distribution at the Mid-Atlantic MarCom Summit. Other highlights include Mike Kirk being named UConn’s permanent VP for communications, Carol Roos joining Arcwood Environmental as chief communications and sustainability officer, and the University of Miami launching a new media negotiation course for students. Here’s a closer look at the top stories.

UConn Names Mike Kirk Vice President for Communications – The University of Connecticut has appointed Mike Kirk as vice president for communications after he served in the role on an interim basis since 2024. Kirk, who joined UConn in 2005, oversees a team of more than 40 professionals handling marketing, branding, media relations, and public engagement. President Radenka Maric praised Kirk’s leadership and commitment to strengthening the university’s voice and reputation. Before joining UConn, Kirk was press secretary to U.S. Rep. John B. Larson. Read more here.

Newsmatics Sheds Light on AI Impacting News Distribution and Discoverability – At the Mid-Atlantic MarCom Summit, Newsmatics led a discussion on how artificial intelligence is transforming how news is shared and discovered. Panelists emphasized the need for communicators to consistently publish content that feeds AI systems like ChatGPT and Gemini to maintain message control in an AI-driven landscape. The AI-powered news intelligence company also showcased its upcoming Newsmatics Data Studio, a platform designed to streamline news distribution and media monitoring. This press release was distributed through EIN Presswire, you can read more about the takeaways here.

New York Art Life Magazine Features Marketing Strategist Alzbeta Miskovska – New York Art Life Magazine is publishing an in-depth interview with Alzbeta Miskovska, a Boston-based marketing strategist known for blending data-driven insights with creative intuition. The feature explores her approach to brand strategy, emphasizing empathy, authenticity, and cross-cultural resonance. Miskovska also shares perspectives on AI in marketing, ethical persuasion, and case studies. Read the full press release. This news was published in MarCom Europe, part of Affinity Group Publishing.

Carol Roos Appointed as Chief Communications and Sustainability Officer at Arcwood Environmental – Arcwood Environmental, an EQT Infrastructure portfolio company, has named Carol Roos as Chief Communications and Sustainability Officer. Roos will lead global communications, stakeholder engagement, and sustainability strategy across Arcwood’s waste management, recycling, and resource recovery operations. She joins from Invenergy, where she oversaw corporate affairs and brand strategy, and previously advised Fortune 500 companies at Brunswick Group. Find out the details here.

UM Launches Media Negotiation Course – The University of Miami School of Communication is offering a new course this fall, JMM 465/665: Media Negotiation, designed to help students strengthen self-advocacy and negotiation skills. Taught by adjunct professor Eddy Arias, the class uses real-world cases, role-playing, and guest speakers from TikTok, Netflix, and Disney to prepare students for high-stakes decisions in media and beyond. Students learn to approach negotiations with curiosity, preparation, and confidence, bridging classroom learning with career-ready skills. Read more about the course here.

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We came, we saw, and we delivered — straight from the Mid-Atlantic MarCom Summit.

That’s right — our parent company, Newsmatics, made its mark at one of the largest gatherings of marketing, communications, media and other professionals in the United States.

A common theme during this year’s conference in Arlington, Virginia was artificial intelligence.

Our executives and staff didn’t just talk about how AI is reshaping communications and the news landscape — they showed it in action at the event last week. We highlighted our cutting-edge tools and platforms built to help marketing and communications professionals stay ahead of the curve.

As a platinum sponsor, Newsmatics drew plenty of curious onlookers — all eager to see what’s next in AI-powered communications.

At our booth, visitors got a sneak peek and live demo of the upcoming Newsmatics Data Studio, a suite of AI-driven tools that make news curation, distribution and media monitoring faster and smarter.

Our customer service and marketing leaders from the United States and Europe teamed up to show how EIN Presswire helps small and mid-sized businesses, along with marketing and communications agencies, get their news in front of various audiences through our global distribution network.

Insights from the Panel: AI, News, and the Power of the Press Release

The evolution of AI used in communications took center stage during our fireside chat, which closed out the event. What used to be a tool just for reaching journalists is now a way to get your content in front of AI systems that surface information in AI-generated results.

During our session, “The Future of News: AI, Search, Publishers, and the Power of the Press Release,” one message was loud and clear: feed the large language models with as much content as you can.

Think of LLMs as giant digital librarians who’ve read most of the internet and can instantly explain or riff on almost anything you ask. They power AI tools, chatbots, and digital assistants that pull from endless online content to deliver quick, humanlike replies.

Our expert panel included Jeremy Fields, vice president of corporate development at Newsmatics; Jakub Leps, general manager of Newsmatics Data Sciences; and Dan Goikhman, founder and CEO of Dappier.

The session was moderated by nationally recognized PR veteran Danny Selnick, who reminded attendees that “the press release is not dead.”

Feeding the Machines: Strategies for AI Visibility

The panelists gave practical insight into how PR professionals can get their content noticed by AI systems and strengthen their communications strategies in the AI era.

Attendees also asked for tips on gaining AI visibility on platforms like ChatGPT, Gemini, and Claude — leading panelists to highlight our EIN Presswire Substack, a fast-growing hub for industry insights and updates on these very topics.

Fields urged communicators to stay proactive. “You need to push out as much content as you can,” he said. “Because if you’re not controlling your narrative, someone else will.” He described large language models as “hungry databases that are looking for information.”

Goikhman added: “You now have two customers, the AI and the human.”

Bridging the Gap: AI and Local News Deserts

Leps talked about how AI can help fill local news deserts — areas where communities have lost local newspapers or TV stations. “News deserts are both a problem and an opportunity,” Leps said, warning that without credible reporting, local news could be filled with fake or low-quality content.

Goikhman noted that AI-generated tools can also help create quality local stories, while Fields emphasized that smaller publications remain key for feeding content to LLMs.

Key Takeaway

Although many people still rely on Google Search, Fields said there’s a growing shift toward AI search engines like ChatGPT. That makes it even more important to consistently publish press releases, social media posts, and other online content that AI systems use to reference and rank information.

The overarching takeaway from our panel? Feed the LLMs. Keep publishing. Stay visible — to both the human audience and the AI one.

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Scottsdale PR Leader Honored – Jennifer Kaplan, president and CEO of Evolve PR & Marketing, has been named one of PRNEWS’ 2025 People of the Year, which recognizes top communicators shaping the industry. Kaplan will attend the Platinum Awards Gala Oct. 7 in New York City, often called the “Oscars of PR.” Under her leadership, Evolve has grown into Arizona’s largest PR firm, celebrating its 15th anniversary this month. Find out the details.

FDA Authorizes Marketing of First Eyeglass Lenses to Slow Childhood Myopia – The FDA cleared Essilor Stellest lenses for children ages 6–12, designed to correct vision and slow nearsightedness progression. Clinical data showed up to a 71% reduction in myopia progression over two years, offering a lower-risk alternative to contacts. This press release was published in MarCom America, part of Affinity Group Publishing.

WVDOT PR Team Wins National Honors – The West Virginia Department of Transportation’s public relations team earned three awards at AASHTO’s TransComm meeting, including Public Relations Professional of the Year for Rusty Marks and the Spirit of TransComm Award for Chris Moynahan. The team also won a Skills Award for its WV on the DOT podcast. Read more here.

National Ad Division Pushes Back Against AT&T Claim – The National Advertising Division (NAD) has recommended AT&T revise its ad stating “everyone gets iPhone 16 Pro on us.” Verizon challenged the claim, arguing it misled consumers. NAD agreed the message could imply all customers qualify, when in fact only certain plans are eligible. AT&T said it plans to appeal the decision. Catch the full story in Advertising Press Releases, part of Affinity Group Publishing.

Ohio University Updates Faculty Newsmakers Recognition – Ohio University’s University Communications and Marketing is refreshing its Faculty Newsmakers program to recognize faculty achievements in real time. Instead of an annual list, the program will now highlight notable media appearances each month across OHIO Today, social media, and the Faculty Newsmakers website. Faculty may be featured for expert quotes, research coverage, profiles, or awards highlighted in the media. Read the full story.

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Nevada School Launches Online Master’s Degree in PR and Advertising – The University of Nevada, Reno’s Reynolds School of Journalism has opened applications for its first fully online master’s degree, set to begin in spring 2026. The 30-credit program in Strategic Public Relations and Advertising is designed for working professionals and covers PR and advertising technologies, ethics, analytics, media law, writing, cybersecurity, and leadership. The program allows students at any career stage to advance their skills while continuing to work. Learn more here.

Top US Comms Official Scrutinizes ABC Over Jimmy Kimmel Comments – ABC suspended Jimmy Kimmel’s late-night show after FCC Chairman Brendan Carr called his remarks about Charlie Kirk’s assassination “truly sick.” Carr, a longtime commissioner appointed chairman by President Donald Trump, has a growing influence over broadcast communications and media oversight, having opened investigations into ABC, CBS, and NBC news. House Democrats called the move “bullying,” framing it as part of broader tensions over media accountability and free expression, according to The Associated Press. Read the full story.

Email Marketing Software Market Expected to Reach $3.3 Billion by 2031 – Allied Market Research projects the global email marketing software market to grow from $1.2 billion in 2021 to $3.3 billion by 2031. The expected growth is driven by rising demand for cost-effective digital advertising, personalized marketing, AI adoption, and increased internet worldwide. North America held nearly 40% of the market in 2021, while the Asia-Pacific region is expected to see the fastest growth. Read the full press release. This news was published in MarCom Europe, part of Affinity Group Publishing.

Puerto Rico to Join Latin American PR Summit – Puerto Rico is preparing for the 5th Latin American Summit on Public Relations and Strategic Communication, bringing together experts in a variety of industries. The event is scheduled for Sept. 25–26 at the University of San Pedro Sula in Honduras. Organized by the Ibero-American Network of Public Relations Professionals (RedIRP) and partners, the event will explore “Public Relations 360: Emotional Connection in the Digital Era,” featuring more than 25 experts in marketing, PR, AI, and tourism. Find out more about it here.

Reach Communications Partners with Blueprintx to Boost Antoine Semenyo’s Global Brand – Premier League and Ghana International footballer Antoine Semenyo will now be represented by UK-based agency Blueprintx. The partnership aims to expand his sponsorships, commercial opportunities, and athlete brand legacy while emphasizing authenticity and community impact. Matt Green, commercial director for Antoine Semenyo and CEO of Reach Communications, called the move “building a legacy rooted in authenticity, community, and positive change.” This story was published in Africa Marketing Industry News, part of Affinity Group Publishing.

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Chicago PR Strategist on Cracker Barrel’s Brand Controversy – Adam Horlock, founder of Pinnacle Public Relations, appeared on Schwab Network’s NextGen Investing to discuss Cracker Barrel’s recent logo controversy. Horlock said the Tennessee-based chain’s misstep was “about brand identity,” stressing that companies risk eroding trust when decisions don’t align with customer expectations. With more than 15 years experience in brand strategy, Horlock advises companies nationwide on turning crises into stronger identity and loyalty. Click here for the full interview. EIN Presswire distributed this press release.

Samba TV, MediaTek Partner on Edge-Based AI for Smarter, Privacy-Safe Connected TV Ads – Samba TV has partnered with MediaTek to launch Samba AI with MiraAware, an edge-based AI solution that delivers real-time contextual intelligence directly on connected TVs. Built into MediaTek’s Pentonic chipsets, the tech enables TVs to detect scenes, brands, and sentiment without sending data to the cloud, powering brand-safe ads and content-aware experiences while protecting user privacy. “This is about transforming TVs from passive displays into systems with real-time contextual understanding,” said Samba TV CEO Ashwin Navin. The press release was published in MarCom Europe, part of Affinity Group Publishing.

The Communications Group Promotes Two to VP Roles – Kassie Booker and Carson Horn have joined the executive leadership team at Arkansas-based public relations firm the Communications Group, both promoted to vice president. Booker will serve as VP, director of account services, overseeing client teams and new business efforts. Horn, APR, steps in as VP, director of public relations, continuing to lead ComGroup’s PR strategy and nationally recognized campaigns. “These promotions reflect our commitment to cultivating leaders who drive innovation and ensure success for our clients,” said agency principal Lisa Van Hook. Meet the new leaders here.

Vice Media Group Appoints Emily Spence as Chief Communications Officer – Vice Media Group has named Emily Spence its new chief communications officer, overseeing global communications strategy across Vice Studios, Vice Sports, Virtue, Vice Commercials, and digital platforms. She will manage corporate, executive, brand, and marketing communications while serving as company spokesperson. Her resume includes several communications roles at MRC, guiding strategy for Billboard, The Hollywood Reporter, Luminate, and Dick Clark Productions. She also ran her own consultancy with clients including Amazon Studios, BuzzFeed, Warner Bros. Television, Meredith Corp., and Microsoft. Read more here.

Oxford Harriman’s Tom Erb Named to AdvisorHub’s ‘100 Solo Advisors to Watch’ for Third Straight Year – Tom Erb, senior managing director and partner at Oxford Harriman & Company, has been named to AdvisorHub’s “100 Solo Advisors to Watch” in the U.S. list for 2025, marking his third consecutive year of recognition. AdvisorHub highlights solo advisors who demonstrate excellence in client service, growth and industry impact. “Tom’s recognition for the third consecutive year is a testament to his unwavering commitment to his clients,” said Oxford Harriman CEO Dennis Barba. This news comes from MarCom America, part of Affinity Group Publishing.

Full Sail Grad Anjelica Asejo Applies Media Skills in Army – Anjelica “Anjel” Asejo, a Full Sail University alumna, is using her media and public relations training in the Army, honoring her father’s 20-year service. After earning her bachelor’s and master’s degrees from the university, she joined the Army, serving in South Korea and now in Arizona with the 10th Mountain Division. She currently manages social media, creates content and even designed her task force’s logo. “Full Sail gave me the tools, the voice and the confidence to create with purpose,” she said. Read the full story on the school’s website.

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