Good Reads

"The PR Paradox" by Matias Rodsevich - This book offers insightful advice on public relations for startups, featuring tips and best practices from seasoned PR professional and agency CEO, Matias Rodsevich. Find it on Amazon.

"Trust Me, I'm Lying" by Ryan Holiday - Ryan Holiday's book talks about the dark side of media manipulation. Holiday, who worked in media, gives readers a behind-the-scenes look at how things are often more about clicks and controversy than truth. His book is available on Amazon.

"Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich - Offers tips and tools for effective and ethical communications. Find it here.

"The New Rules of Marketing and PR" by David Meerman Scott - Shows how to leverage online communication to build relationships and speak directly with customers. Purchase the book here.

Videos

PR Belongs at the Front End of Business Strategy

Traditionally, public relations has been seen as a tool to amplify decisions already made. However, Toni Harrison, founder and CEO of Etched Communication, argues that PR should be integrated into the business planning process from the start. Harrison told Doug Simon on “PR's Top Pros Talk” podcast that embedding PR early allows companies to anticipate vulnerabilities, leverage market insights, and ensure their products and messages resonate before they launch. Click here for the conversation.

2025 Video Marketing Trends: Scaling Creativity to Drive Growth

Marketing through video content has become increasingly popular. In fact, 78% of marketers plan to create more video in 2025, according to Dropbox. The cloud storage company discusses the latest video marketing trends for 2025, providing tips on how to make an impact with your video marketing strategy. Click here to view the video.

Public Relations in 2025: Mastering Earned, Owned, and Paid Media for Maximum Impact

This podcast video by MyBFF Social Media discusses how public relations has evolved in 2025, blending storytelling, digital marketing, advertising, and data analytics to create compelling narratives. It highlights the importance of being a strategist, content creator, crisis manager, and data wizard in today's PR landscape. Click here for more.

🎉 Welcome to the debut edition of the EIN Presswire newsletter! We'll be sharing PR and marketing industry news and tips, trending topics, chatting with industry experts, and much more.

Let's dive into some hot topics of the week. 🌟Marketing is all about convincing consumers to spend their hard-earned money on a product or service, but inflation over the years may have made it tougher to persuade them.

🧠 That’s where a little psychology related to consumer behavior could help marketing professionals, bringing us to "Consumer Behavior Essentials," a must-read by Pablo Ibarreche.

With over two decades of marketing experience in Latin America and Europe, Ibarreche offers guidelines on cracking the code of modern marketing and understanding what makes consumers tick. This book is your go-to guide.

Have newsworthy material but looking for journalists? Dan Farkas, chief advocate officer at Pass PR and professor of strategic communication at the E.W. Scripps School of Journalism at Ohio University, shares with the Public Relations Society of America (PRSA) how PR pros can connect with top journalists who are looking “for new ways to showcase their work” on platforms like Substack.

Got PR or marketing news to share with us? Feel free to shoot us an email at issac.morgan@newsmatics.com.

PR of the Day … EIN Spotlight

Welcome to EIN Presswire's client news, where we spotlight recent headlines from around the globe. Here's the latest scoop on our clients' press releases:

🏃‍♂️ Run to Beat Cancer! (John Wayne Cancer Foundation, Sunwest Communications)

Mark your calendars and get ready to lace up your running shoes to hit the rugged trails. The John Wayne Grit Series Half Marathon & 10K is heading to Pioneertown, CA, on March 22, 2025, where every step helps beat cancer! Read more here.

📱 Social Media Safety Win (United States Hispanic Business Council)

Big news for parents: The Kids Off Social Media Act just cleared a major Senate hurdle, and the United States Hispanic Business Council is cheering. This bipartisan push aims to shield kids from social media’s dark side. Find out more.

🏝️ Maldives Goes Green (Le Méridien Maldives Resort & Spa, Green Globe Certification)

Le Méridien Maldives Resort & Spa just scored the Green Globe Certification, proving luxury and sustainability can coexist. Nestled in the Lhaviyani Atoll, they’re mixing eco-smart practices (like coral restoration) with those Insta-worthy overwater bungalows. Read more about the program.

🧭 New Zealand’s “MAGNIficent” Race Wrapped (Adventure Racing World Series)

Adventure junkies, take note: The first Adventure Racing World Series qualifier of 2025—the MAGNIficent Race—just wrapped in New Zealand (Jan 22-Feb 2). Teams battled 500km of forests, rivers, and mountains. Spoiler: The competition for that ARWS crown is fierce. Find out the details.

⚖️ Work-Life Balance = Non-Negotiable (ProHance)

Let’s talk real talk: ProHance (workplace productivity pros) says blending hustle with harmony isn’t just “nice”—it’s essential. Their latest data shows companies prioritizing flexible schedules and mental health support see happier employees and better results. Dive into the news.

Tips From the PR Pros

Whether you're a seasoned PR professional or just getting started, we've got you covered. In this section, we'll share top tips, insider tricks, and best practices to help elevate your PR game! This week is about the power of a press release.

There are many reasons to distribute press releases, like building brand awareness, attracting journalists or producers to feature your story, and encouraging your audience to visit your website or buy your product.

Press releases are powerful tools for:

📌 Brand Awareness: Regular press releases remind your audience you exist.

📌 Calls to Action: Encourage purchases, event registrations, or website visits while tracking results.

📌 Media Opportunities: Journalists, reporters, and producers might reach out for interviews or features.

📌 Telling Your Own Story: Share your narrative directly, without relying on journalists to spin it.

See How It Works at EIN Presswire!

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Heard on the Streets

Get ready for the inside scoop! PR/marketing industry leaders will spill the tea on the latest gossip, rumors, and exclusive insights. Stay tuned for the 411—coming soon!

PR Industry News Links

Here are the top headlines from PR industry news you need to know about:

How Communicators Can Compete with the Rise of AI-Generated Content (PR News)

Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with AI rewriting the rules, what happens when this basic principle no longer applies?

Why Comms Pros Make Great Chiefs of Staff (PR Daily)

An understanding of comms, familiarity with overall business can help CEOs see what’s coming.

Your Company Must Balance New Media and Old Media (RCR Wireless)

Success in media relations has changed for companies, and in fact keeps changing.

When It Comes to Brand Engagement, Message Marketing Is Getting Rich (WWD)

Jack Philbin, CEO of Vibes, said mobile marketing is being transformed by Rich Communication Services and how it impacts consumer engagement.

Yahoo Finance Reportedly Blocking Press Releases from Crypto Companies (CryptoSlate)

Yahoo Finance has recently been criticized for allegedly excluding press releases from crypto companies. The controversy came to light when BTCS Inc. a blockchain technology-focused company, discovered that its press releases were not appearing on Yahoo Finance despite being distributed through major wire services.

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Industry Events

The 2025 Ragan Social Media Conference, taking place March 19-21 at the Walt Disney World Swan Resort in Orlando, FL, will focus on enhancing social media strategies through expert-led sessions, networking opportunities, and hands-on workshops. Attendees will learn from industry leaders about the latest trends, tools, and creative approaches to captivate audiences and drive engagement. More information here.

The 2025 PRSA Counselors to Higher Education Summit, happening March 24-26 in Washington, DC, will gather communications and PR leaders from U.S. college campuses to share insights, research, and best practices. Attendees will have opportunities for networking, mentoring, and learning about the latest trends in higher education communications. Find out more here.

You can find more events are located in the “Industry Events” section of our page. Want to share your event with us to feature in our newsletter? Send us an email at issac.morgan@newsmatics.com.

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