We’re nearing the end of a month jam-packed with global celebrations and big moments for the PR industry, from Women’s History Month to St. Patrick’s Day, the International Day of Happiness, and International Women’s Day.

To show some love to the women in PR who’ve allowed us to share their stories through interviews with EIN Presswire, we gave them a well-deserved shoutout post for their contributions to the industry.

So, where to start with our March updates? We’ve launched a new Substack series digging into how journalists really think about press releases, with the first two installments already live — and it’s one you won’t want to miss.

Plus, one of our founders stepped into the spotlight on a popular podcast. There’s more in this month’s edition of EIN Essentials, so keep scrolling.

If you haven’t already, subscribe now to our Substack to stay updated on articles and content about the evolving PR industry.

Subscribe now

Inside this issue:

1. Inspired Insider Podcast: Media’s Data-Driven Future with Newsmatics’ CEO

2. Industry Insights from Capitol Communicator Editor

3. What Journalists Really Look for in Press Releases

4. How to Write a Press Release That Builds Credibility and Reach

5. Advice from a PR Pro

Inspired Insider Podcast: Media’s Data-Driven Future with Newsmatics’ CEO 📊

If you’re curious about where media and news are headed in the AI era, you can hear it straight from our leader, who has worked in the business since the 1990s.

In a recent episode of Inspired Insider, podcast host Jeremy Weisz sat down with David Rothstein, CEO and co-founder of Newsmatics, which owns EIN Presswire, to talk about the future of press releases in a data-driven landscape.

You’ll hear Rothstein reflect on launching a global presswire, the company’s early days in Prague, and how it has grown internationally. He also touched on the lasting value of press releases and how new tools are helping reach wider audiences, from news deserts to products helping to identify media bias.

Watch now.

Industry Insights from Capitol Communicator Editor 🎙️

Could AI proficiency tests become part of the future of comms jobs? As we all know, AI is becoming ingrained in nearly every industry, including public relations.

That’s exactly what Phil Rabin, editor of Capitol Communicator, explored in an interview focused on industry takeaways.

He emphasized the growing importance of PR professionals learning how to use AI tools to stay competitive in the hiring process. Rabin, whose career spans both media and communications, also highlighted the value of demonstrating clear ROI from PR efforts.

Read the story.

What Journalists Really Look for in Press Releases 👀

What better way to learn how to get your press release noticed than by going straight to the newsroom?

That’s exactly what we did, asking veteran editors and reporters what makes a news release more likely to get published or cited in stories.

One former newspaper editor pointed to the continued importance of local news in driving coverage. Cheri Martin, a former community newspaper editor at two Florida publications, noted that press releases should include localized content tailored to the communities those outlets serve.

In our introduction to the series, we also break down how press releases function as sources for journalists, the different types of earned media you can generate, and more.

Read the latest here.

How to Write a Press Release That Builds Credibility and Reach ✍️

One big reason why more brands are suddenly being sourced by AI tools is press release distribution.

But it’s not just about sending out a news release. You should have a strategy. That’s why we broke down the key elements of an effective press release, including how to structure it in the age of AI. Everything you need to know about crafting a release that gains results is in our new white paper.

Download it here.

Advice from a PR Pro 🧑‍🏫

“One thing I always tell clients and young professionals is that PR is ultimately a relationship business. The tools, platforms, and technology will keep evolving, AI, new social channels, shifting media models, but the fundamentals remain the same: know your audience, tell a compelling story, and build genuine connections.”

– Matt Kovacs of Blaze PR

Craving more PR insights, tips or exclusive content?

Subscribe now to the EIN Presswire Substack to stay updated on the latest in the evolving PR industry. Follow us on our socials: Instagram, Facebook, LinkedIn and YouTube.

Hello 👋

Though February is the shortest month of the year, we hope you’ve still managed to flood the headlines. After all, news doesn’t sleep and the PR industry never really slows down.

For us, it’s been a busy but productive stretch at EIN Presswire. We’re teaming up with college students on a campaign that gives young PR trailblazers a platform to amplify their voices about the power of the modern-day press release.

We’re also just days away from a coding marathon featuring students across Central Europe whose data analytics skills will be put to the ultimate test.

Plus, our EIN Presswire team members from all corners of the world gathered in sunny Florida to talk about the future of news and platform upgrades designed to help you gain an even better experience.

Keep scrolling for the details and more in this month’s edition of EIN Essentials.

If you haven’t already, hit the button below to subscribe to stay updated on articles and content about the evolving PR industry.

Subscribe now

Inside this issue:

1. 2026 Miami workshop

2. Hackathon returns

3. PR student campaign

4. Results-driven press releases

Big Ideas in the MIA 🌞

During our EIN Presswire workshop in Miami, excitement filled the conference room as customer service reps and leaders rolled up their sleeves and dove into bold, fresh ideas to boost brand awareness and customer experience.

Of course, there was some fun too: A boat ride across the beautiful waters of Miami Beach. A hunt for the best Cuban sandwich in Little Havana. And one of our customer service team members even won a free vacation for her and her loved ones.

So what did this three-day meeting mean for you? More visibility. New tools are rolling. Better performance. And platform updates built to make your experience smoother and your results stronger.

Students Will Shake Up the News Business in 2026 Hackathon 👩‍💻

We’re counting down to Newsmatics’ 2026 Hackathon, scheduled for Feb. 27-28, where students in Brno, Czechia will pull an all-nighter, showcasing their data analytics and coding skills.

And the cool thing about the friendly competition: teams will have a chance to win cash prizes. Hosted by Newsmatics, the parent company of EIN Presswire, participants will have access to real-world news data and tools to build solutions company leaders could actually use.

Read more here.

The Next Gen of PR Is Putting Press Releases at the Forefront 🔌

We’ve been talking a lot in 2025 about the value of press releases in the age of AI. Now we’re handing the mic to the next generation of PR professionals who are proving just how powerful modern news releases can be in today’s communications landscape.

Led by our intern, Lilibet Kirwan, Newsmatics is collaborating with student firms to showcase how they’re using press releases to gain media attention and boost AI visibility in search results.

Find out more here.

How to Write an Effective Press Release to Gain Results ✍️

Wonder why more brands are suddenly being sourced by AI tools? One big reason is strategic press release distribution.

But it’s not just about pushing out a release. You should have a strategy. That’s why we broke down the key elements of an effective news release, including how to structure it in the age of AI. Stay tuned for our white paper on this important topic.

We also unpack common jargon used by distribution platforms, all in layman’s terms, and brought in an expert from our EIN Presswire team to share her knowledge.

Check out our comprehensive guide covering PR, SEO and AI visibility.

Craving more PR insights, tips or exclusive content?

Subscribe now to the EIN Presswire Substack to stay updated on the latest in the evolving PR industry. Follow us on our socials: Instagram, Facebook, and LinkedIn.

It’s our first newsletter of the new year, and things are already on a roll with news from our parent company, Newsmatics, new Forbes features, and other industry insights from EIN Presswire.

We’re also excited to see your 2026 news already taking shape, with media coverage and AI chatbots referencing your brand.

In the January edition of EIN Essentials, we caught up with a PR entrepreneur who builds brands for clients across various industries, and we also have two cool earned media placements of our own (yeah, we’re trying to be like you guys).

If you haven’t already, hit the button below to subscribe to stay updated on articles and content about the evolving PR industry.

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Inside this issue:

1. Company news and Forbes feature

2. Heard on the Streets interview

3. Why the press release isn’t dead

4. Role of press releases in AI discovery

In the News ✍️

Editor & Publisher, a long-running trade magazine covering the media industry, ran a feature on how Newsmatics, parent company of EIN Presswire, is reshaping the future of news. The story highlights how we stand out from other press release distribution services with our focus on filtering disinformation, spam, and manipulated content. Read the story here.

Meanwhile, our own Jeremy Fields, an executive at Newsmatics, wrote another exclusive for the Forbes Communications Council. He offered his take on how today’s evolving media landscape impacts communicators. See it for yourself here.

Voices of PR: Brittany Nycole 🎤

In 2025, we spoke with a range of PR leaders who shared communications insights and inspirational stories about building their careers while navigating industry changes and personal challenges. We’re continuing that in 2026 with our first feature in the new year covering PR entrepreneur Brittany Nycole, who talks about balancing motherhood with helping clients grow their brands as a small independent PR practitioner. Read her story here.

Press Releases in Action 🏃‍♂️

Looking ahead to 2026, we’re excited to see more of your news shared through EIN Presswire. The press release is far from dead, with over 180,000 news releases sent through EIN Presswire in 2025.

Even in the AI age, press releases have come a long way since the first one in history, issued by PR pioneer Ivy Lee in 1906 for the Pennsylvania Railroad after a deadly train crash. Now, press releases have evolved into more than just earning media coverage. They are now routinely ingested, indexed, and referenced by major AI platforms, which expands their reach and influence. Check out our previous white paper on this topic.

Where Your News Meets AI 🤖

It’s no secret that we’re up to speed on AI in communications. With EIN Presswire, you can use our AI Press Release Generator, and we optimize your news so AI platforms like ChatGPT, Claude, and Gemini, as well as search engines, can find it, a practice called Generative Engine Optimization (GEO). Check out our new video to help future-proof your PR strategy.

Craving more PR insights, tips or exclusive content?

Subscribe now to the EIN Presswire Substack to stay updated on the latest in the evolving PR industry. Follow us on our socials: Instagram, Facebook, and LinkedIn.

We’re counting down the days until 2026! Hard to believe, right?

Reflecting on 2025, we’ve seen how quickly artificial intelligence is reshaping the communications industry, from how people search for information about your brand through AI tools to the growing role press releases play as trusted sources AI systems rely on.

When it comes to AI-driven comms strategies, the proof has been in the pudding: EIN Presswire clients have had their news releases summarized and referenced by ChatGPT, Google’s AI Overview and Gemini.

Your success with AI surfacing your content, combined with strong media placements, made this year even more meaningful as we celebrated 30 years in the news business. We’re also gearing up for 2026 with new, innovative tools powered by our parent company, Newsmatics, so stay tuned.

In December’s edition of EIN Essentials, we reveal an upcoming partnership with a major media powerhouse, share PR insights from the president of a California firm, and more.

If you haven’t already, subscribe now to our Substack to stay updated on articles and content about the evolving PR industry.

Inside this issue:

1. Nearly 200K news releases in 2025

2. USA Today Network joins distribution network

3. New Forbes piece on mastering the press release

4. Heard on the Streets feature

5. Last chance to get big savings on press releases

A Look Back at a Year of Big News 🎊

Before we step into 2026, let’s take a moment to look back at how much news was shared through EIN Presswire this year.

In 2025, EIN Presswire distributed about 192,000 press releases. That is more than 16,000 releases every month. It’s a reminder of how much PR professionals, small and mid-sized businesses, and nonprofits rely on the world’s leading press release distribution service to share their stories.

This year was also a special milestone for us: EIN Presswire’s parent company, Newsmatics, celebrated its 30th anniversary. If you’re curious to learn more about Newsmatics and the work we do across the news and media landscape, you can learn more on our website.

Our massive distribution network includes Google News, The Associated Press, and U.S. affiliates of Fox, NBC, ABC, CBS and CW, along with outlets like The National Law Review and other established media partners.

We’re excited to see what stories you will share with the world in the new year!

Major Media Company Added to Our Distribution Network 📢

We’re excited to share a big update that will expand your news reach even further.

Very soon, EIN Presswire clients will have the opportunity to gain placement on USA Today Network (formerly Gannett), one of the most widely recognized media outlets in the country.

USA Today Network Highlights:

• 280 news publications ranging from hyperlocal to national

• Coverage across 43 U.S. states and 220 distinct local markets

• More than 190 million monthly active users

• Content indexed by Google, Google News and major AI systems

More details about the partnership are coming soon, so stay tuned.

Want to Write an Effective PR? See Our Forbes Insights ✍️

Press releases have become a go-to tool for PR professionals and marketers to communicate messages to the public.

Nowadays, a well-structured press release not only garners media coverage but also grabs the attention of AI systems. In a new Forbes feature, Jeremy Fields of Newsmatics (our parent company) outlines the key elements of an effective press release. Read the article here.

Heard on the Streets: Industry Perspectives From Blaze PR’s President 🎙️

What does it take to build a PR agency where culture and client relationships truly align? We caught up with Matt Kovacs, president of Blaze PR, who set out to create a firm that supports its team and treats clients as “true partners.”

Blaze PR works with consumer and B2B brands across diverse industries and has even been recognized as one of the Best Places to Work. His agency is also leaning into AI-driven communications to boost brand discoverability in AI tools while continuing to secure earned media.

In our exclusive Q&A, Kovacs talks about the future of AI in PR and the strategies shaping the industry’s next chapter.

Check out the full interview.

Last Call to Lock in Year End Special ❄️

We’ve unveiled our year end special to ensure your news gets published in popular media outlets and picked up by AI systems that often reference your content in search results.

From now until Dec. 31, when you purchase a Pro+ bundle, you’ll get three additional free press releases, bringing your cost down to as low as $62.37 per release. Click here to find out more.

Craving more PR insights, tips or exclusive content?

Subscribe now to the EIN Presswire Substack to stay updated on the latest in the evolving PR industry. Follow us on our socials: Instagram, Facebook, and LinkedIn.

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Before we dive into November’s essential updates, let’s talk about the connection between EIN Presswire and Newsmatics.

You’ve probably heard us mention it — and you’ll be hearing the name more — because Newsmatics is our parent company and the brain behind smart tools for media monitoring, political labeling, and turning raw news into structured insight.

Here’s what’s new in this month’s edition: we’ve picked our winners for the 30 for 30 Press Release Giveaway, caught up with an award-winning PR leader recently honored by PRSA Chicago, and released part two of our podcast with an EIN Presswire client whose firm champions influencer marketing to build brand loyalty. Plus, our end-of-year press release special is coming soon to help you save big this holiday season.

We have more news, so keep scrolling!

If you haven’t already, subscribe now to our Substack to stay updated on articles and content about the evolving PR industry.

Inside this issue:

1. End-of-the-year special

2. Exclusive Substack features

3. Press release giveaway winners

4. Georgetown Hoyalytics student internship

Next Year’s Visibility Starts with This Year’s Savings 💵

Our year end special is almost here, beginning Dec. 1! It will give you a chance to save big while getting your news in front of major media outlets and picked up by AI systems, putting your story before both journalists and AI tools people use to find information.

When you buy a Pro+ bundle, you’ll get 3 free press releases, bringing your cost down to as low as $62.37 per release. It’s the perfect way to boost your visibility heading into 2026, because next year’s visibility starts with this year’s savings. Hurry — this offer expires on Dec. 31, 2025.

Stay tuned for more information on our Substack.

Heard on the Streets: The Power of Influencer Marketing and Storytelling 🎙️

In exclusive interviews, three PR leaders shared proven strategies, from partnering with social media influencers to using strong, newsworthy stories to elevate your brand.

In part two of our podcast on influencer marketing, Sherrie Handrinos of Boost One Marketing breaks down how social media influencers drive brand loyalty and customer engagement, using real-world examples.

Pam Perry sat down with us to talk about how her firm helps clients turn “messages into movements” through storytelling. She also opened up about her early love for writing and key milestones in her career.

Michelle Mekky told us how she drew on her journalism roots and PR experience at top agencies to launch her own firm, Mekky Media Relations, Inc. She also shared how her Chicago boutique agency earned a prestigious PRSA Chicago award for a storytelling-centered campaign.

Click here for more Heard on the Streets features.

Celebrating Our 30 for 30 Press Release Giveaway Winners 🏆

Thanks for joining us in celebrating 30 years in the industry. To mark the milestone, we gave back to our amazing customers with our 30 for 30 Press Release Giveaway, offering a free press release credit to selected participants. Special shout-out to our winners!

Visit our Instagram for the list of winners.

Hoyalytics Students Power Data Insights for Newsmatics 🪫

For the second consecutive year, Georgetown University’s Hoyalytics students are applying their data skills in an internship with Newsmatics, the parent company of EIN Presswire. This year brings a fresh group of students, continuing the program’s momentum.

They’re digging into real revenue trends, performance metrics, and complex datasets to deliver insights that support smarter decision-making. It’s hands-on experience for the students and fresh, data-driven perspectives for our data scientists — a win for everyone involved.

Read more about it here.

Craving more PR insights, tips or exclusive content?

Subscribe now to the EIN Presswire Substack to stay updated on the latest in the evolving PR industry. Follow us on our socials: Instagram, Facebook, and LinkedIn.

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Welcome back to EIN Essentials — your insider guide to media trends and smarter PR strategies in the AI era.

October has been a busy month, with industry summits and a fireside chat on how AI is reshaping news and communications. Plus, we’re continuing to celebrate 30 years of innovation with a special press release giveaway to show our appreciation for you.

For those new here, keep an eye on your inbox at the end of each month for EIN Essentials, where we share trending PR topics, press release tips, and the latest company news.

If you haven’t already, subscribe now to our Substack to stay updated on new articles and content about the evolving PR industry.

Inside this issue:

1. Highlights from the Mid-Atlantic MarCom Summit

2. National Law Review joins our distribution network

3. Forbes feature: Press releases in the AI era

4. 30-for-30 press release giveaway

Mid-Atlantic MarCom Summit Recap: Meaningful Connections and Actionable Insights ❤️

The 2025 Mid-Atlantic MarCom Summit in Arlington, Virginia, was one for the books. We connected with professionals across marketing, advertising, communications, and media. And it was great meeting so many of you in person!

At the Newsmatics booth, we highlighted innovative tools from our parent company and showcased EIN Presswire, the world’s leading press release distribution service. Our panel discussion sparked thoughtful conversations about how press releases now play a key role in helping brands get discovered by AI systems.

Couldn’t make it to the event or want a refresher? You can check out our recap on Substack for all the highlights and takeaways.

EIN Presswire Partners with The National Law Review to Boost Visibility 🤝

Our global distribution network just got even stronger.

EIN Presswire has partnered with The National Law Review (NLR), a respected digital platform for legal and business news. The partnership introduces a dedicated section on NLR featuring press releases from our clients — expanding your reach to broader audiences.

With more than a century of publishing history, NLR continues to amplify credible voices in the business and legal community. As NLR CEO Gary Chodes puts it, the platform “provides unparalleled exposure for small and mid-sized businesses, which are often neglected by other news outlets.”

Read more about the partnership here.

New Forbes Feature: Press Releases Meet the AI Era 📺

Jeremy Fields, vice president of corporate development at Newsmatics, the parent company of EIN Presswire, continues to become a thought leader on AI-driven communications strategies. He recently shared in Forbes how AI is reshaping press release distribution.

Fields explains that today’s releases aren’t just written for journalists — they’re also designed for AI systems like ChatGPT and Google’s AI Overviews. Fields highlights how structured, well-written press releases can boost visibility in AI-driven search results, help brands control their narratives, and more.

Read the full article on Forbes.

Last Call: Enter Our “30 for 30” Press Release Giveaway! 🎉

If you haven’t checked out EIN Presswire on Instagram lately, now’s the time!

To celebrate 30 years in the news business, we launched our “30 for 30” press release giveaway, giving 30 lucky winners a free press release credit. Momentum is building fast, with both long-time clients and newcomers joining the PR family. Winners will be announced in November!

There’s still time to enter, but hurry, this offer ends Oct. 31!

Just head to our pinned giveaway post on Instagram, follow EIN Presswire, like the post, and add your company’s name to enter.

Enter the giveaway now!

Craving more PR insights, tips or exclusive content?

Subscribe now to the EIN Presswire Substack to stay updated on the latest in the evolving PR industry. Follow us on our socials: Instagram, Facebook, and LinkedIn.

We hope your September press releases landed on a ton of news sites — and now they’re making the rounds on AI platforms too.

Speaking of AI, EIN Presswire clients have seen proven results, with their content summarized and referenced by ChatGPT, Google’s AI Overview and Gemini. Think of it as bonus coverage that gets your content noticed beyond the newsroom.

In this month’s edition of EIN Essentials, we’re gearing up for two major events: the 30th anniversary of our parent company, Newsmatics, and one of the largest marketing and communications summits in the United States.

More details and updates ahead — let’s dive in!

If you haven’t already, subscribe now to the EIN Presswire Substack to stay updated on new articles and content about the evolving PR industry.

Inside this issue:

1. A preview of the MarCom Summit

2. Newsmatics’ upcoming 30th anniversary

3. The ChatGPT report

4. Exclusive Substack features

Catch Our AI Presentation at MarCom Summit 📺

In less than two weeks, our parent company Newsmatics will host a panel discussion at the Mid-Atlantic MarCom Summit. The session will explore how AI is reshaping news distribution and consumption, and what that means for communicators and brands.

We’re a proud sponsor of the summit, which is one of the largest gatherings of marketing, advertising, media and PR professionals in the country. They’ll be there to network, learn and make new connections.

During our session, panelists will also highlight the evolving role of press releases in SEO, AI-driven platforms and long-term digital visibility.

We’ll have a booth during the all-day summit, where you can meet Newsmatics staff from around the world, including Europe. Swing by for a conversation and a look at the tools we’re building to help reshape the news industry.

📍 We hope to see you on Oct. 9 at the Convene Conference Center in Arlington, Virginia. Click here for more information about our session.

Newsmatics is Turning 30 🎂

We’re celebrating 30 years next month!

Three decades in the news business takes grit, determination and the ability to evolve with the changing news landscape. Our founders started out running “Everyone’s Internet News Presswire” from a small office in Prague, Czechia.

Thirty years later, David Rothstein and Gina Fratto have grown the world’s leading press release distribution service into an international company with offices in Washington, D.C. and Dublin, Ireland. Today, they are innovators in proprietary internet news services and AI-powered search technologies, with a range of platforms under the Newsmatics umbrella.

We are especially grateful for our customers around the world, many of whom are small and mid-sized businesses eager to share their news with a wider audience.

And no celebration is complete without giving back to you. That’s why we’re offering a chance to win free press releases through our upcoming giveaway. Follow us on our socials and stay tuned for details.

If you haven’t by now, subscribe to the EIN Presswire Substack to get updates as soon as it drops.

See How AI Picks Up Your News 🤖

Have you looked at your distribution report lately? EIN Presswire now includes ChatGPT results, giving you a forward-looking way to see how AI summarizes and shares your press releases.

Our distribution reports have always shown how your news appears on top news sites, industry publications, search engines, and newswires. Now you can see how AI platforms engage with your content too. Think of it as a report card for both traditional and AI-driven coverage.

With artificial intelligence taking the lead in information sharing and consumption, EIN Presswire ensures that your brand stays at the forefront of innovation.

Our expansive and diverse network reaches over 150 million unique visitors each month, placing your news in ideal spots for journalists, readers, and AI alike. Click the sample distribution report on our website to view a real client’s recent report, including their ChatGPT results, and see for yourself.

The Substack Scene 🎙

What’s the word on the street in public relations?

We’ve continued to skip the fluff on our EIN Presswire Substack with Heard on the Streets, where comms insiders get real about the industry.

This month, we sat down with Bruce Wawrzyniak to hear his journey from working in radio, including time as a DJ, and earning credits on international TV, to now running his own PR firm, Now Hear This. He spent nearly a decade handling communications for professional sports teams in the NHL and indoor lacrosse.

We also published our first-ever case study, showing how press releases boost media coverage and visibility in AI-driven search results. Intern Lilibet Kirwan highlighted how My Home Pathway used EIN Presswire to build trust and reach consumers who are navigating barriers to homeownership. See the results here.

Explore more exclusive interviews here. Feel free to email Issac Morgan if you want to be our next featured guest or have suggestions.

Craving more PR insights, tips or exclusive content?

Subscribe now to the EIN Presswire Substack to stay updated on the latest in the evolving PR industry.

Follow us on our socials: Substack, Facebook, Instagram, LinkedIn and Bluesky.

Subscribe now

Welcome to the August edition of EIN Essentials.

Can you believe we are just four months away from 2026? Don't worry, there’s still plenty of time to make headlines and finish the year strong. And EIN Presswire can help you with that.

Today we have updates from our fast-growing Substack, a preview of a major industry summit where Newsmatics (our parent company) executives will be in attendance, and key takeaways from our latest white paper on how press releases can elevate SEO and AI discoverability.

Plus, our marketing intern sat down for an in-depth interview with an EIN Presswire client who landed coverage in major outlets like AP News. His secret sauce? He shares that, along with how his company is helping more people unlock the door to homeownership.

And we have more news for you!

If you haven’t already, subscribe now to our EIN Presswire Substack to stay updated on our new articles and content about the evolving PR industry.

Inside this issue:

1. MarCom Summit preview

2. White paper on press releases and AI

3. Newsmatics VP joins Forbes

4. My Home Pathway founder interview

5. PR students talk future of the industry

6. Notable clients

Catch the AI-Powered Press Release Glow-Up at the MarCom Summit 🤖

Have you heard about the Mid-Atlantic MarCom Summit?

It’s one of the biggest gatherings of marketing, advertising, media and PR professionals in the country. The annual event packs a full day of networking at the Convene Conference Center in Arlington, Virginia.

We’re excited to share that several executives and members of the marketing team from our parent company, Newsmatics, will be there on Oct. 9.

Not to brag (okay, maybe a little), but we’re not your average presswire. At the summit, we’ll be showcasing how our innovative tools are helping reshape news consumption in the age of AI.

From smarter distribution to enhanced visibility in AI search engines, press releases are evolving, and you'll learn how we're on the front lines of that change.

Stop by our table to learn more about how Newsmatics and EIN Presswire are transforming the way news gets discovered. Click here for more ticket information.

How Press Releases Boost Your AI Reach 🖥

You may have noticed a major shift in the way people search for information.

Today it’s not just about getting your content picked up by Google. AI-powered tools like ChatGPT, Gemini and Claude are becoming new gateways to information.

These systems need reliable references, which is where press releases come in. They’re proven sources that help people find accurate information about your brand.

Want to learn more? Our latest white paper explores how press releases now support both search engine optimization (SEO) and generative engine optimization (GEO).

To explain it in simple terms, GEO is an emerging strategy that focuses on getting your content into AI systems so it can appear in chatbot answers, AI-generated summaries, and other AI search results.

Click here to download the white paper.

Big News for Our VP 📰

Turns out Forbes likes Jeremy Fields almost as much as we do.

Our vice president of corporate development at Newsmatics has been accepted into the Forbes Communications Council, an invite-only club for PR and comms leaders who know their stuff.

He'll be writing about how press releases can make waves in search and AI, among other topics.

His first piece just hit the press, and it’s on a topic you may not know yet but are sure to hear more about soon: generative engine optimization (GEO).

Read the press release.

My Home Pathway Founder Finds PR Success 💪

Our intern, Lilibet Kirwan, interviewed the founder of a fintech company that supports future homebuyers who lack resources. He explained how he leveraged EIN Presswire’s press release distribution service to significantly increase awareness.

Little did My Home Pathway founder and CEO Castleigh Johnson know he'd not only land in our network of publications through Affinity Group Publishing, but also in other major media outlets like AP News.

His company addresses the widening wealth gap, with home equity as the single most significant driver of generational wealth.

Check out the feature here.

Feel free to email Issac Morgan if you want to be our next featured guest or have suggestions.

PR Students Talk Future of the Industry 🎙️

Before wrapping up her internship, A'Mya Kendrick went out with a bang. She and fellow public relations student Chloe Martin shared their insights on the future of PR and news technology.

What did we learn? Kendrick, who is a senior at Eastern Kentucky University, says that press release writing and distribution are still taught in college.

On our second “Heard on the Streets” podcast, they shared their perspectives on the growing role of press releases and more.

In the interview, Kendrick and Martin talk about keeping up with professional standards in a fast-changing industry.

You have to hear this conversation for yourself, so click here.

Client Shout-Out ❤️

At EIN Presswire, every client has a story worth telling, and we love making sure the world hears it.

Our clients have one thing in common: they value the power of getting their news out to the masses.

From global brands to grassroots organizations, our goal stays the same: helping every client’s news make headlines. Today, we’re giving a quick shout-out to some notable clients:

Vaseline: For more than 150 years, the petroleum jelly–based brand has provided accessible and effective skin care through its iconic healing jelly, lotions, and creams. Read their release about their new Screen Block aimed at protecting people from blue-light exposure.

Children’s Mercy Hospital: A champion in pediatric health care, bringing hope and healing to children and families while sharing vital medical breakthroughs. Visit their website.

WEBTOON Entertainment: A global comics and anime giant that recently teamed up with Disney in a deal that has the industry buzzing. Learn more here.

Otter PR: A public relations firm and press coverage specialist based in St. Petersburg, Florida. Read their press release about a recent award.

The Substack Scene ✍️

Not too familiar with Substack? It’s a free digital platform where anyone can share stories and ideas. We joined to bring you actionable PR tips, insightful news about the industry, and inspiring stories about the people shaping it. EIN Presswire’s articles are made for PR and marketing pros, as well as anyone who just loves the craft.

Subscribe now to the EIN Presswire Substack to stay updated on the latest in the evolving PR industry.

Craving more PR insights, tips or exclusive content?

Follow us on our socials: Substack, Facebook, Instagram, LinkedIn and Bluesky.

Subscribe now

We hope you’re just as excited as we are to share your news this July — after all, that’s what EIN Presswire is all about.

In EIN Presswire news, this month’s edition of EIN Essentials takes a closer look at the brains behind the world’s leading press release distribution service.

We’re also sharing highlights from our annual summer workshop in Prague, Czechia, where our engineers and execs came together to talk innovation, AI, and the future of communications.

A growing phenomenon known as influencer marketing has been sweeping social media, and EIN Presswire client Sherrie Handrinos breaks it down in our first “Heard on the Streets” audio podcast.

In case you missed it, our latest features on the EIN Presswire Substack include an exclusive interview with a PRSA leader and professor from Tennessee.

Plus, our intern — a public relations student — wrote a piece on how today’s college students are still learning the craft of press release writing in the classroom.

Subscribe now to our EIN Presswire Substack to stay updated on our new articles and content about the evolving PR industry. Let's dive in!

Inside this issue:

1. Meet the team

2. Highlights from our annual summer workshop

3. Debut podcast for Heard on the Streets

4. Exclusive interview with a PRSA leader

5. Mid-Year Promo Wrap-Up

Who's Behind the Scenes at EIN Presswire? 👀

Think EIN Presswire is run by a bunch of bots firing off press releases? Not quite — though we do use AI tools to enhance press release distribution and visibility.

The real engine behind it all is Newsmatics, the news tech and data company that operates EIN Presswire and several other AI-driven products and tools.

Newsmatics is the parent company of EIN Presswire. Headquartered in Washington, D.C., Newsmatics is backed by a global team of data scientists, engineers, marketing professionals, customer service reps and more. They’re the ones making sure your news gets where it needs to go — quickly, strategically and effectively.

And to help put names to faces, we’ve launched a new “Meet the Team” section on our website featuring employee profiles. Our remote team works from all over the world and continues to grow, contributing across the full suite of products — including EIN Presswire — to keep everything running smoothly.

Discussing AI and More in the Heart of Europe 🤖

Leaders hosted a week of corporate sessions in Central Europe, bringing together team members from the U.S. and abroad. Prague was the natural choice—central, historic, and a reflection of the company’s growing global presence.

So what was actually discussed? From July 14 to 18, senior leadership, data scientists, tech specialists, marketing heads and others shared ideas on how to push the company forward as a leader in news technology. The sessions wrapped with a team-building adventure into the forest.

One big focus in Prague: how Newsmatics is using artificial intelligence to shape the future of communications. The company’s data scientists are expanding AI tools to improve how news is delivered, analyzed and understood.

Read our press release to find out more.

Boost 1 Marketing Founder Talks Trends in Influencer Strategy 🎤

If you’ve been following us since the launch of “Heard on the Streets,” you probably remember Sherrie Handrinos. She’s known for keeping it real when it comes to the communications industry. Now, she’s back for our first-ever audio podcast, sharing her take on a trending topic: influencer marketing.

Handrinos, founder of Houston-based Boost 1 Marketing & PR, dives into how influencers are making serious money helping brands promote their products and services on platforms like TikTok, Facebook and Instagram.

She notes that while influencer marketing is effective, it’s only one component of a broader marketing and PR strategy. “I don’t think people should stop their marketing campaigns. I don’t think people should stop their PR campaigns. I think they should add influencers to the mix.”

To listen to the entire conversation, click here.

Joe Stabb Shares PR Lessons 🎯

This month brought several firsts for us. In addition to launching our first podcast, we interviewed our first PRSA leader, Joe Stabb.

The college professor discussed his role in teaching the next generation of public relations professionals at Tennessee’s Tombras School of Advertising and Public Relations.

Stabb discussed how data and social media analytics have become essential parts of communications campaigns. He also reflected on his diverse experience across marketing and communications industries before moving into the college classroom. Read the full story here.

Feel free to email Issac Morgan if you want to be our next featured guest or have suggestions.

Summer Special Wrap-Up ☀️

Our “Sun’s Out, Deals On” offer came to a close, and the response was strong.

At just $39.96 per press release, the special gave customers budget-friendly access to EIN Presswire’s distribution network, plus bonus credits and flexible rollout.

Overall, for the month of June, we distributed a whopping 13,845 press releases. This proves that press releases still are one of the most effective PR and marketing tools.

We launched our special to help more brands stay active and visible through the summer, and we're glad so many new and returning clients took advantage of the deal. Thank you to everyone who participated!

If you missed our summer special, don't worry. EIN Presswire is always offering savings for companies and agencies of all sizes looking to boost their brand strategy. Visit our pricing page to check out our current special offers.

The Substack Scene ✍️

Not too familiar with Substack? It’s a digital platform where anyone can share stories and ideas. We joined to bring you actionable PR tips, insightful news about the industry, and inspiring stories about the people shaping it. EIN Presswire’s articles are made for PR and marketing pros, as well as anyone who just loves the craft.

Subscribe now to the EIN Presswire Substack to stay updated on the latest in the evolving PR industry.

Craving more PR insights, tips or exclusive content?

Follow us on our socials: Substack, Facebook, Instagram, LinkedIn and Bluesky

Subscribe now

Welcome to our debut edition of EIN Essentials, your insider guide to media trends and smarter PR strategies.

Think of it like a highlight reel from our EIN Presswire Substack, but with a little extra.

You'll get expert takes on press release strategy, the latest in communications trends, company news, and press release tips worth stealing. Plus, you'll discover how press releases are influencing AI and driving real results through distribution.

Last but not least, you'll find exclusive interviews and frank conversations with industry leaders, some of whom are EIN Presswire clients.

Let's get to it!

Inside this issue:

1. Meet the new summer interns

2. Distribution data

3. Summer special pricing

4. Exclusive interviews

5. Actionable tips for press releases

6. White paper: AI-driven communications

A Warm Welcome to Our Summer Interns 🎊

First of all, we want to introduce you to our powerhouse team of interns. They’ve joined us this summer to gain real-world experience while bringing some serious skills to our social media and marketing communications efforts.

In short, they’re pretty awesome! 🙌

They also happen to be members of the Public Relations Student Society of America (PRSSA), a national organization that helps future PR pros grow their skills, build connections, and more.

Based in Knoxville, Tennessee, Kiley Fenn is a senior college student studying public relations with a minor in business administration. Her passion for PR began while working with nonprofit organizations and has since expanded across a variety of industries. “I love working for EIN and look forward to the rest of the summer!” she says.

Hailing from Paducah, Kentucky, A'Mya Kendrick is heading into her final year at Eastern Kentucky University. While she’s still exploring what comes after graduation, one thing is clear: “I love all things PR, but what really attracts me is the relationships I have built along the way,” she says.

Lilibet Kirwan is a communications and law student at American University in Washington D.C. She is passionate about language, emerging technologies, and their roles in PR. “I’m excited to be working with EIN this summer,” she says. “When I’m not creating Insta posts for USPT, you’ll find me playing rugby sevens or speaking French with my family.”

Press Releases Aren’t Outdated — Here’s Proof! 💯

Think press releases are from the dinosaur 🦕 age? Think again.

Our data science team tracks every press release distributed through EIN Presswire — and the numbers speak for themselves.

As of May 31, more than 70,000 press releases were published across a myriad of publications and news platforms. Over the past year? 160,000+ press releases. This shows that brands are using press releases more than ever to build their narratives and reach their audiences.

Want to see what’s making headlines? Browse press releases.

Sun's Out, Deals On ☀️

Press releases for as low as $39.96? Yep, you read that correctly. Our summer special is live — and it’s built to help startups, agencies, and brands stay visible without breaking the bank. You’ll get bonus credits, flexible usage for up to a year, and no surprise fees. But it ends June 30, so don’t sleep on it. Find out more.

Exclusive Interviews 🎥

What’s the word on the street in public relations?

We’ve been digging into that on our EIN Presswire Substack with Heard on the Streets — where comms insiders skip the fluff and get real about the industry.

In our first edition, we talked to Sherrie Handrinos, founder of Boost 1 Marketing & PR, who reminded us that PR isn’t a magic wand — it’s about crafting real stories that actually resonate with the media.

And in another exclusive interview, we caught up with a man often touted as a “PR legend.” Michael Levine has worked with icons like Michael Jackson, Joan Rivers, and David Bowie. He shared a few lessons from his colorful, iconic career, while opening up about how he built a roster of celebrity clients while navigating life with dyslexia.

Explore more here or feel free to email Issac Morgan if you want to be our next featured guest or have suggestions.

Small Biz Expert Shares Real PR Tips 🪫

Speaking of EIN Presswire clients, meet Ramon Ray. He’s a small business expert, keynote speaker, event host — and wears about a dozen other hats, too.

Fortunately, he teamed up with us for a series on Substack where he’s sharing real, actionable tips on how small businesses can use press releases to actually get results.

He also breaks down why press releases still work — yep, even in the age of AI — from building credibility to helping with SEO.

You don’t wanna miss it. Part two has just dropped, where Ray breaks down real-world examples of how to utilize press releases for your business.

Check out part one here. And part two is here.

AI Might Just Be the MVP of Modern Comms 🤖

The communications industry is evolving fast and AI is at the center of it.

While AI-driven tools bring big advantages, shaping messaging for platforms like Gemini and ChatGPT comes with challenges.

Meanwhile, PR budgets are shrinking, but expectations? Still high.

Here’s a fun fact: More people now turn to AI-powered search engines to learn about brands.

That shift makes press releases key for controlling narratives and ensuring AI gets the right data and messaging.

In our latest white paper, we dive deep into AI-driven communications, offering practical strategies to navigate this changing landscape without breaking the bank. Download the toolkit now.

Craving more PR insights, tips or exclusive content?

Head over to our EIN Presswire Substack, Facebook, Instagram, LinkedIn and Bluesky.

Subscribe now