We came, we saw, and we delivered — straight from the Mid-Atlantic MarCom Summit.
That’s right — our parent company, Newsmatics, made its mark at one of the largest gatherings of marketing, communications, media and other professionals in the United States.
A common theme during this year’s conference in Arlington, Virginia was artificial intelligence.
Our executives and staff didn’t just talk about how AI is reshaping communications and the news landscape — they showed it in action at the event last week. We highlighted our cutting-edge tools and platforms built to help marketing and communications professionals stay ahead of the curve.
As a platinum sponsor, Newsmatics drew plenty of curious onlookers — all eager to see what’s next in AI-powered communications.
At our booth, visitors got a sneak peek and live demo of the upcoming Newsmatics Data Studio, a suite of AI-driven tools that make news curation, distribution and media monitoring faster and smarter.
Our customer service and marketing leaders from the United States and Europe teamed up to show how EIN Presswire helps small and mid-sized businesses, along with marketing and communications agencies, get their news in front of various audiences through our global distribution network.
Insights from the Panel: AI, News, and the Power of the Press Release
The evolution of AI used in communications took center stage during our fireside chat, which closed out the event. What used to be a tool just for reaching journalists is now a way to get your content in front of AI systems that surface information in AI-generated results.
During our session, “The Future of News: AI, Search, Publishers, and the Power of the Press Release,” one message was loud and clear: feed the large language models with as much content as you can.
Think of LLMs as giant digital librarians who’ve read most of the internet and can instantly explain or riff on almost anything you ask. They power AI tools, chatbots, and digital assistants that pull from endless online content to deliver quick, humanlike replies.
Our expert panel included Jeremy Fields, vice president of corporate development at Newsmatics; Jakub Leps, general manager of Newsmatics Data Sciences; and Dan Goikhman, founder and CEO of Dappier.
The session was moderated by nationally recognized PR veteran Danny Selnick, who reminded attendees that “the press release is not dead.”
Feeding the Machines: Strategies for AI Visibility
The panelists gave practical insight into how PR professionals can get their content noticed by AI systems and strengthen their communications strategies in the AI era.
Attendees also asked for tips on gaining AI visibility on platforms like ChatGPT, Gemini, and Claude — leading panelists to highlight our EIN Presswire Substack, a fast-growing hub for industry insights and updates on these very topics.
Fields urged communicators to stay proactive. “You need to push out as much content as you can,” he said. “Because if you’re not controlling your narrative, someone else will.” He described large language models as “hungry databases that are looking for information.”
Goikhman added: “You now have two customers, the AI and the human.”
Bridging the Gap: AI and Local News Deserts
Leps talked about how AI can help fill local news deserts — areas where communities have lost local newspapers or TV stations. “News deserts are both a problem and an opportunity,” Leps said, warning that without credible reporting, local news could be filled with fake or low-quality content.
Goikhman noted that AI-generated tools can also help create quality local stories, while Fields emphasized that smaller publications remain key for feeding content to LLMs.
Key Takeaway
Although many people still rely on Google Search, Fields said there’s a growing shift toward AI search engines like ChatGPT. That makes it even more important to consistently publish press releases, social media posts, and other online content that AI systems use to reference and rank information.
The overarching takeaway from our panel? Feed the LLMs. Keep publishing. Stay visible — to both the human audience and the AI one.