Dive into our handpicked selection of cool videos, captivating reads, and curated content designed to both inspire and entertain, with PR and marketing professionals in mind. 📚📹
Good Reads
"The PR Paradox" by Matias Rodsevich - This book offers insightful advice on public relations for startups, featuring tips and best practices from seasoned PR professional and agency CEO, Matias Rodsevich. Find it on Amazon.
"Trust Me, I'm Lying" by Ryan Holiday - Ryan Holiday's book talks about the dark side of media manipulation. Holiday, who worked in media, gives readers a behind-the-scenes look at how things are often more about clicks and controversy than truth. His book is available on Amazon.
"Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich - Offers tips and tools for effective and ethical communications. Find it here.
"The New Rules of Marketing and PR" by David Meerman Scott - Shows how to leverage online communication to build relationships and speak directly with customers. Purchase the book here.
Videos
PR Belongs at the Front End of Business Strategy
Traditionally, public relations has been seen as a tool to amplify decisions already made. However, Toni Harrison, founder and CEO of Etched Communication, argues that PR should be integrated into the business planning process from the start. Harrison told Doug Simon on “PR's Top Pros Talk” podcast that embedding PR early allows companies to anticipate vulnerabilities, leverage market insights, and ensure their products and messages resonate before they launch. Click here for the conversation.
2025 Video Marketing Trends: Scaling Creativity to Drive Growth
Marketing through video content has become increasingly popular. In fact, 78% of marketers plan to create more video in 2025, according to Dropbox. The cloud storage company discusses the latest video marketing trends for 2025, providing tips on how to make an impact with your video marketing strategy. Click here to view the video.
Public Relations in 2025: Mastering Earned, Owned, and Paid Media for Maximum Impact
This podcast video by MyBFF Social Media discusses how public relations has evolved in 2025, blending storytelling, digital marketing, advertising, and data analytics to create compelling narratives. It highlights the importance of being a strategist, content creator, crisis manager, and data wizard in today's PR landscape. Click here for more.