Case Study: How EIN Presswire Helped a Mid-Size Nonprofit Increase Search Rankings and Media Visibility
Client: Grand Forks Region Economic Development Corporation (EDC)
Industry: Nonprofit/economic development
The Challenge
The EDC works to expand economic opportunity and grow the workforce in Grand Forks in eastern North Dakota by marketing the region for business investment and relocation, and by meeting regularly with business leaders to identify ways to support their expansion. Before using press release distribution platforms, the EDC shared its releases only with local news outlets — and not every story made it into print or online. So Mark Maliskey, the organization’s marketing and communications manager, began looking for a distribution service that could amplify their message. He wanted to use a wire service for guaranteed placement and to boost visibility across internet search platforms.
The Solution
After choosing to use a press release distribution platform, the EDC saw clear benefits in reach, credibility, SEO and media placements. That success prompted the organization to look for more affordable options, which led them to EIN Presswire. Affordability has been a major factor in the EDC’s continued use of the service. The team sends press releases five to 10 times a year, depending on major project announcements or accomplishments they want to share.
Client Testimonial
“I would describe the value for the cost of the release on EIN Presswire as very valuable. As a mid-size nonprofit, we have a limited budget. We have a large audience as well, targeting business decision-makers around the country.”
—Mark Maliskey, Marketing & Communications Manager of EDC
Measurable Gains
Within a series of press releases sent through EIN Presswire, EDC achieved several measurable gains:
✅Building backlinks
The organization built multiple backlinks to its website, helping increase domain authority and improve search rankings related to the Grand Forks community. Some releases also triggered additional media coverage from economic development news agencies and newsletters.
✅Website traffic and visibility increase
EDC saw improvements in visibility, website traffic, media pickup and search performance. For example, when searching for “Agristo US,” a major business expansion project announced in the Grand Forks region, the EDC website ranks No. 4 — directly below the company’s own site. That story was also shared across EIN Presswire, contributing to stronger domain priority.
✅Measurable outcomes
The organization reported that from February 2023 to February 2024, it received 11,500 direct, organic and referral visits to its website. After beginning to use EIN Presswire, traffic increased to 16,200 from February 2024 to February 2025.
In conclusion, by leveraging an affordable and effective press release distribution strategy through EIN Presswire, the EDC successfully enhanced its visibility, strengthened its online presence, and reached a broader audience, ultimately supporting its mission to attract business investment and drive economic growth in the Grand Forks region.
Ready to expand your reach and see measurable results? Discover how EIN Presswire can amplify your message and connect you with the right audience today.