For diverse and mission-driven businesses, visibility can be the difference between staying unseen and changing lives. It creates access, builds trust, and opens doors to opportunity.
Castleigh Johnson, founder and CEO of My Home Pathway, can attest to the notion that with the right resources and guidance, people who have been overlooked by traditional lending can take meaningful steps toward homeownership and long-term financial stability.
But getting the word out about his fintech prop-tech platform takes some effort. That’s where consistent press release distribution has played a role in reaching his growing audience, many of whom are from underserved communities.
Though often seen as an old-school tactic, press releases remain one of the most effective ways to connect meaningful work with the audiences that need to hear it.
Johnson purchased the corporate package to distribute his news to his target audience.
As a result, the fintech expert strategically leveraged the world’s leading press release distribution platform not only to secure AP News placements but also to gain additional media coverage. That, combined with partnerships with major banks across the country, has fueled the growth of his company.
Most importantly, Johnson is passionate about the people he serves, providing them with the tools needed to ultimately secure mortgages.
His fintech prop-tech platform supports consumers who aren’t yet mortgage-ready by helping them build credit, reduce debt, and prepare for homeownership.
The mission of MHP: to address the widening wealth gap, with home equity as the single most significant driver of generational wealth.
EIN Presswire intern Lilibet Kirwan had a conversation with Johnson about how his company has helped make the dream of homeownership come true for so many who thought it was out of reach, his communications strategies, and how he has used press releases to gain media attention.
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Q: How has PR helped consumers understand home equity and their options?
A: “Housing is one of the most complicated products from a consumer standpoint. Press releases cut through some of that noise so people understand their options” and hopefully act on them, he said.
That clarity challenges the red tape—credit score minimums, opaque lending criteria, and biased underwriting—that has long kept qualified buyers out.
By reframing assumptions about risk, Johnson's series of press releases helped to dismantle these barriers and create real pathways to homeownership.
The releases also play a vital role in B2B marketing. “Sometimes I’ll just forward a bank our press release and say, ‘Here’s one of our partners,’” Johnson added.
“It sparks warmer conversations” that helps to build trust right from the start,” Johnson said. These relationships with banks, real estate organizations, and social impact programs like Chime’s Changemakers translate directly into more resources for underserved communities.
Johnson and many others have shown that in an industry where myths can block opportunity, consistent and credible media exposure can drive lasting change.
Each announcement reinforces that homeownership can be accessible, sustainable, and equitable. For diverse businesses committed to financial inclusion, press releases are more than a PR tool—they are where storytelling meets strategy, and where visibility becomes a pathway to measurable impact.
Q: And what's one point you hope journalists take away from My Home Pathway?
A: “[That] true equity does not take away from anyone else… we’re going to make the pie bigger so everyone else can feed on that pie.
There is a sustainability element… you have to stay in the home for five or 10 years to build equity. So we want to make sure people are truly prepared for that journey, and our tools can help them become prepared and stay prepared once they’re in there.”
Johnson’s vision focuses not just on expanding access to homeownership, but on preparing people to sustain it—turning press releases into more than headlines and into catalysts for lasting financial security.
Thanks for the feature and helping to share our story.
www.myhomepathway.com to learn more.
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