Hey y’all 👋
We hope you’re just as excited as we are to share your news this July — after all, that’s what EIN Presswire is all about.
In EIN Presswire news, this month’s edition of EIN Essentials takes a closer look at the brains behind the world’s leading press release distribution service.
We’re also sharing highlights from our annual summer workshop in Prague, Czechia, where our engineers and execs came together to talk innovation, AI, and the future of communications.
A growing phenomenon known as influencer marketing has been sweeping social media, and EIN Presswire client Sherrie Handrinos breaks it down in our first “Heard on the Streets” audio podcast.
In case you missed it, our latest features on the EIN Presswire Substack include an exclusive interview with a PRSA leader and professor from Tennessee.
Plus, our intern — a public relations student — wrote a piece on how today’s college students are still learning the craft of press release writing in the classroom.
Subscribe now to our EIN Presswire Substack to stay updated on our new articles and content about the evolving PR industry. Let's dive in!
Inside this issue:
Meet the team
Highlights from our annual summer workshop
Debut podcast for Heard on the Streets
Exclusive interview with a PRSA leader
Mid-Year Promo Wrap-Up
Who's Behind the Scenes at EIN Presswire? 👀
Think EIN Presswire is run by a bunch of bots firing off press releases? Not quite — though we do use AI tools to enhance press release distribution and visibility.
The real engine behind it all is Newsmatics, the news tech and data company that operates EIN Presswire and several other AI-driven products and tools.
Newsmatics is the parent company of EIN Presswire. Headquartered in Washington, D.C., Newsmatics is backed by a global team of data scientists, engineers, marketing professionals, customer service reps and more. They’re the ones making sure your news gets where it needs to go — quickly, strategically and effectively.
And to help put names to faces, we’ve launched a new “Meet the Team” section on our website featuring employee profiles. Our remote team works from all over the world and continues to grow, contributing across the full suite of products — including EIN Presswire — to keep everything running smoothly.
Discussing AI and More in the Heart of Europe 🤖
Leaders hosted a week of corporate sessions in Central Europe, bringing together team members from the U.S. and abroad. Prague was the natural choice—central, historic, and a reflection of the company’s growing global presence.
So what was actually discussed? From July 14 to 18, senior leadership, data scientists, tech specialists, marketing heads and others shared ideas on how to push the company forward as a leader in news technology. The sessions wrapped with a team-building adventure into the forest.
One big focus in Prague: how Newsmatics is using artificial intelligence to shape the future of communications. The company’s data scientists are expanding AI tools to improve how news is delivered, analyzed and understood.
Read our press release to find out more.
Boost 1 Marketing Founder Talks Trends in Influencer Strategy 🎤
If you’ve been following us since the launch of “Heard on the Streets,” you probably remember Sherrie Handrinos. She’s known for keeping it real when it comes to the communications industry. Now, she’s back for our first-ever audio podcast, sharing her take on a trending topic: influencer marketing.
Handrinos, founder of Houston-based Boost 1 Marketing & PR, dives into how influencers are making serious money helping brands promote their products and services on platforms like TikTok, Facebook and Instagram.
She notes that while influencer marketing is effective, it’s only one component of a broader marketing and PR strategy. “I don’t think people should stop their marketing campaigns. I don’t think people should stop their PR campaigns. I think they should add influencers to the mix.”
To listen to the entire conversation, click here.
Joe Stabb Shares PR Lessons 🎯
This month brought several firsts for us. In addition to launching our first podcast, we interviewed our first PRSA leader, Joe Stabb.
The college professor discussed his role in teaching the next generation of public relations professionals at Tennessee’s Tombras School of Advertising and Public Relations.
Stabb discussed how data and social media analytics have become essential parts of communications campaigns. He also reflected on his diverse experience across marketing and communications industries before moving into the college classroom. Read the full story here.
Feel free to email Issac Morgan if you want to be our next featured guest or have suggestions.
Summer Special Wrap-Up ☀️
Our “Sun’s Out, Deals On” offer came to a close, and the response was strong.
At just $39.96 per press release, the special gave customers budget-friendly access to EIN Presswire’s distribution network, plus bonus credits and flexible rollout.
Overall, for the month of June, we distributed a whopping 13,845 press releases. This proves that press releases still are one of the most effective PR and marketing tools.
We launched our special to help more brands stay active and visible through the summer, and we're glad so many new and returning clients took advantage of the deal. Thank you to everyone who participated!
If you missed our summer special, don't worry. EIN Presswire is always offering savings for companies and agencies of all sizes looking to boost their brand strategy. Visit our pricing page to check out our current special offers.
The Substack Scene ✍️
Not too familiar with Substack? It’s a digital platform where anyone can share stories and ideas. We joined to bring you actionable PR tips, insightful news about the industry, and inspiring stories about the people shaping it. EIN Presswire’s articles are made for PR and marketing pros, as well as anyone who just loves the craft.
Subscribe now to the EIN Presswire Substack to stay updated on the latest in the evolving PR industry.
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