Hello 👋
Welcome back to EIN Essentials — your insider guide to media trends and smarter PR strategies in the AI era.
October has been a busy month, with industry summits and a fireside chat on how AI is reshaping news and communications. Plus, we’re continuing to celebrate 30 years of innovation with a special press release giveaway to show our appreciation for you.
For those new here, keep an eye on your inbox at the end of each month for EIN Essentials, where we share trending PR topics, press release tips, and the latest company news.
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Inside this issue:
Highlights from the Mid-Atlantic MarCom Summit
National Law Review joins our distribution network
Forbes feature: Press releases in the AI era
30-for-30 press release giveaway
Mid-Atlantic MarCom Summit Recap: Meaningful Connections and Actionable Insights ❤️
The 2025 Mid-Atlantic MarCom Summit in Arlington, Virginia, was one for the books. We connected with professionals across marketing, advertising, communications, and media. And it was great meeting so many of you in person!
At the Newsmatics booth, we highlighted innovative tools from our parent company and showcased EIN Presswire, the world’s leading press release distribution service. Our panel discussion sparked thoughtful conversations about how press releases now play a key role in helping brands get discovered by AI systems.
Couldn’t make it to the event or want a refresher? You can check out our recap on Substack for all the highlights and takeaways.
EIN Presswire Partners with The National Law Review to Boost Visibility 🤝
Our global distribution network just got even stronger.
EIN Presswire has partnered with The National Law Review (NLR), a respected digital platform for legal and business news. The partnership introduces a dedicated section on NLR featuring press releases from our clients — expanding your reach to broader audiences.
With more than a century of publishing history, NLR continues to amplify credible voices in the business and legal community. As NLR CEO Gary Chodes puts it, the platform “provides unparalleled exposure for small and mid-sized businesses, which are often neglected by other news outlets.”
Read more about the partnership here.
New Forbes Feature: Press Releases Meet the AI Era 📺
Jeremy Fields, vice president of corporate development at Newsmatics, the parent company of EIN Presswire, continues to become a thought leader on AI-driven communications strategies. He recently shared in Forbes how AI is reshaping press release distribution.
Fields explains that today’s releases aren’t just written for journalists — they’re also designed for AI systems like ChatGPT and Google’s AI Overviews. Fields highlights how structured, well-written press releases can boost visibility in AI-driven search results, help brands control their narratives, and more.
Read the full article on Forbes.
Last Call: Enter Our “30 for 30” Press Release Giveaway! 🎉
If you haven’t checked out EIN Presswire on Instagram lately, now’s the time!
To celebrate 30 years in the news business, we launched our “30 for 30” press release giveaway, giving 30 lucky winners a free press release credit. Momentum is building fast, with both long-time clients and newcomers joining the PR family. Winners will be announced in November!
There’s still time to enter, but hurry, this offer ends Oct. 31!
Just head to our pinned giveaway post on Instagram, follow EIN Presswire, like the post, and add your company’s name to enter.
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