Hi everyone 👋
We’re counting down the days until 2026! Hard to believe, right?
Reflecting on 2025, we’ve seen how quickly artificial intelligence is reshaping the communications industry, from how people search for information about your brand through AI tools to the growing role press releases play as trusted sources AI systems rely on.
When it comes to AI-driven comms strategies, the proof has been in the pudding: EIN Presswire clients have had their news releases summarized and referenced by ChatGPT, Google’s AI Overview and Gemini.
Your success with AI surfacing your content, combined with strong media placements, made this year even more meaningful as we celebrated 30 years in the news business. We’re also gearing up for 2026 with new, innovative tools powered by our parent company, Newsmatics, so stay tuned.
In December’s edition of EIN Essentials, we reveal an upcoming partnership with a major media powerhouse, share PR insights from the president of a California firm, and more.
If you haven’t already, subscribe now to our Substack to stay updated on articles and content about the evolving PR industry.
Inside this issue:
Nearly 200K news releases in 2025
USA Today Network joins distribution network
New Forbes piece on mastering the press release
Heard on the Streets feature
Last chance to get big savings on press releases
A Look Back at a Year of Big News 🎊
Before we step into 2026, let’s take a moment to look back at how much news was shared through EIN Presswire this year.
In 2025, EIN Presswire distributed about 192,000 press releases. That is more than 16,000 releases every month. It’s a reminder of how much PR professionals, small and mid-sized businesses, and nonprofits rely on the world’s leading press release distribution service to share their stories.
This year was also a special milestone for us: EIN Presswire’s parent company, Newsmatics, celebrated its 30th anniversary. If you’re curious to learn more about Newsmatics and the work we do across the news and media landscape, you can learn more on our website.
Our massive distribution network includes Google News, The Associated Press, and U.S. affiliates of Fox, NBC, ABC, CBS and CW, along with outlets like The National Law Review and other established media partners.
We’re excited to see what stories you will share with the world in the new year!
Major Media Company Added to Our Distribution Network 📢
We’re excited to share a big update that will expand your news reach even further.
Very soon, EIN Presswire clients will have the opportunity to gain placement on USA Today Network (formerly Gannett), one of the most widely recognized media outlets in the country.
USA Today Network Highlights:
• 280 news publications ranging from hyperlocal to national
• Coverage across 43 U.S. states and 220 distinct local markets
• More than 190 million monthly active users
• Content indexed by Google, Google News and major AI systems
More details about the partnership are coming soon, so stay tuned.
Want to Write an Effective PR? See Our Forbes Insights ✍️
Press releases have become a go-to tool for PR professionals and marketers to communicate messages to the public.
Nowadays, a well-structured press release not only garners media coverage but also grabs the attention of AI systems. In a new Forbes feature, Jeremy Fields of Newsmatics (our parent company) outlines the key elements of an effective press release. Read the article here.
Heard on the Streets: Industry Perspectives From Blaze PR’s President 🎙️
What does it take to build a PR agency where culture and client relationships truly align? We caught up with Matt Kovacs, president of Blaze PR, who set out to create a firm that supports its team and treats clients as “true partners.”
Blaze PR works with consumer and B2B brands across diverse industries and has even been recognized as one of the Best Places to Work. His agency is also leaning into AI-driven communications to boost brand discoverability in AI tools while continuing to secure earned media.
In our exclusive Q&A, Kovacs talks about the future of AI in PR and the strategies shaping the industry’s next chapter.
Last Call to Lock in Year End Special ❄️
We’ve unveiled our year end special to ensure your news gets published in popular media outlets and picked up by AI systems that often reference your content in search results.
From now until Dec. 31, when you purchase a Pro+ bundle, you’ll get three additional free press releases, bringing your cost down to as low as $62.37 per release. Click here to find out more.
Craving more PR insights, tips or exclusive content?
Subscribe now to the EIN Presswire Substack to stay updated on the latest in the evolving PR industry. Follow us on our socials: Instagram, Facebook, and LinkedIn.
ok
Ka