From Traditional Media to AI: EIN Presswire Marks 30 Years of Shaping the Future of News

Before the rise of the digital age, news spread to the masses through traditional media outlets like newspapers, magazines, radio, and television.

At the time, people turned to the radio, print media, and eventually television to stay informed about what was happening in their communities and around the globe.

But three decades ago, two veterans in the news business were determined to shake up the industry by making news more widely accessible through the power of the internet.

Reimagining how news could reach the world

That vision has grown into a global hub for news distribution.

Today, EIN Presswire is a leader in online news distribution and a pioneer in helping small and mid-sized businesses — as well as communications professionals — share their news worldwide through its massive online distribution network.

EIN Presswire serves thousands of customers who know that if a story is worth telling their friends and family, it’s worth making headlines in the news.

Powered by its parent company, Newsmatics, EIN Presswire is staying ahead of the curve as artificial intelligence transforms how news is created, distributed, and discovered.

Leading the future of AI-driven news

EIN Presswire has become known for supporting AI-driven communications strategies, helping brands — both large and small — get their news discovered by AI systems such as ChatGPT, Claude and Gemini.

And the results speak for themselves. EIN Presswire remains a cost-effective platform that places clients’ news releases on high-traffic, major outlets, including The Associated Press, Nexstar Media Group, search engines and more.

Though its flagship product is EIN Presswire, Newsmatics has expanded far beyond press release distribution. As an AI-powered news intelligence company, it now leads the way in developing tools that monitor, analyze, and shape the future of news.

From its modest beginnings in Europe to becoming a powerhouse in AI-powered media distribution, the founders and executives behind Newsmatics (parent company of EIN Presswire) have spent 30 years not just observing the evolution of news, but powering its future.

From Prague to a global newsroom

Long before becoming an international brand with a suite of products and services, the company’s roots trace back to a small office in Prague, Czechia.

In 1995, founders David Rothstein and Gina Fratto launched EIN News, publishing reports from Central and Eastern Europe through their online news hub — before CNN’s own online presence.

The brand later evolved into its current name, EIN Presswire, short for “Everyone’s Internet News Presswire.”

“What began in 1995 with determination and a belief in better technology for news is still thriving today — proof that innovation guided by passion can endure across generations,” said David Rothstein, chief executive officer and founder of Newsmatics.

By 1997, the EIN brand had expanded its coverage to China and beyond. Audiences could even watch daily news videos — years before TikTok popularized short-form video content.

And in 1998, EIN News made history by hosting the first online interview with the Dalai Lama, demonstrating the internet’s ability to connect world leaders directly with audiences everywhere.

Inside the Newsmatics ecosystem

Currently, Newsmatics operates with a global team of remote professionals who collaborate across various departments to develop and fine-tune a range of innovative tools and products, with offices in Washington, D.C., and Dublin, Ireland.

The company’s products include Perspectify, a digital tool that helps audiences see media bias and narrative trends by analyzing hundreds of millions of news articles from diverse sources.

Other products are Affinity Group Publishing, a global network of more than 3,900 publications where clients’ press releases appear; and Newsmatics Data Studio, an upcoming suite of AI-powered tools designed to automatically generate, analyze, fine-tune, and translate texts.

A standout feature of EIN Presswire is its fast-growing Substack page, featuring exclusive interviews with PR leaders, tips on AI-driven communications strategies, and insights on emerging media trends.

Clients achieve success in the future of communications

EIN Presswire empowers companies to share news that reaches targeted industries and regions across the globe — whether it’s resources for aspiring homeowners or a product launch.

My Home Pathway founder Castleigh Johnson leveraged the platform to amplify his fintech company’s message on mortgage readiness, gaining coverage in outlets like The Associated Press and visibility in AI-powered search tools such as ChatGPT and Gemini.

AI and the future

Thirty years after its founders first set out to transform how people access news, EIN Presswire and Newsmatics remains proof that innovation guided by purpose can stand the test of time, and still lead the way into the future of communication.

As AI tools increasingly rely on structured, high-quality content, press releases are becoming essential for discoverability and strategic growth. EIN Presswire offers a direct path to visibility in both traditional media and emerging AI ecosystems.