Along with traditional ads, more brands are turning to people with strong social media influence on platforms like TikTok and Instagram to help promote their products and services.
The power of influencer marketing has become a go-to strategy for PR veterans like Sherrie Handrinos, founder of Houston-based Boost 1 Marketing & PR. In part two of Heard on the Streets: The Power of Influencer Marketing, she takes a deeper dive into how influencers shape brand visibility and customer engagement with real-world examples.
Handrinos explains a day in the life of her team managing influencer campaigns, why influencers deserve the same respect as any customer, and how the best partnerships—like one standout restaurant in Houston—turn marketing into real customer loyalty.
Missed part one? You can check it out here. Subscribe below for more Heard on the Streets episodes and exclusive interviews with PR leaders and EIN Presswire clients.
