Before becoming a staff writer at Newsmatics, the parent company of EIN Presswire, I worked as a freelance public relations manager. At the time, I was constantly faced with the challenge of getting my clients' news in front of the right people—without breaking the bank. (The struggle was real).
What made it tougher was that a lot of small business owners weren’t exactly eager to invest in the communications tools that could simplify and speed up the process. Classic, right?
I vividly remember spending hours researching media contacts at major outlets like NBC News, The Wall Street Journal, and The Associated Press. My media list was growing by the day, but the successful pitches? Not so much. We weren’t getting the traction we hoped for.
I’d pour my heart into writing press releases and send them off in blind email blasts to journalists and editors, many of whom didn't respond. Welcome to the reality of PR!
But then— a breakthrough. I managed to convince one client to try EIN Presswire, which was offering a special promotion for a free release. We uploaded our press release onto their platform, sent it out via their distribution service, and then… bam. It was picked up by Google News!
When we searched for our client’s company on Google, there it was—our press release on the first page. It was like a mini miracle. Suddenly, we were able to be more strategic with our time, ditching the endless cold emails to random press contacts.
And the cherry on top? EIN Presswire's paid service was super affordable, so we could keep the momentum, sending out more press releases that actually got picked up. Talk about saving both time and money! Whew.