Hey 👋
It’s our first newsletter of the new year, and things are already on a roll with news from our parent company, Newsmatics, new Forbes features, and other industry insights from EIN Presswire.
We’re also excited to see your 2026 news already taking shape, with media coverage and AI chatbots referencing your brand.
In the January edition of EIN Essentials, we caught up with a PR entrepreneur who builds brands for clients across various industries, and we also have two cool earned media placements of our own (yeah, we’re trying to be like you guys).
If you haven’t already, hit the button below to subscribe to stay updated on articles and content about the evolving PR industry.
Inside this issue:
Company news and Forbes feature
Heard on the Streets interview
Why the press release isn’t dead
Role of press releases in AI discovery
In the News ✍️
Editor & Publisher, a long-running trade magazine covering the media industry, ran a feature on how Newsmatics, parent company of EIN Presswire, is reshaping the future of news. The story highlights how we stand out from other press release distribution services with our focus on filtering disinformation, spam, and manipulated content. Read the story here.
Meanwhile, our own Jeremy Fields, an executive at Newsmatics, wrote another exclusive for the Forbes Communications Council. He offered his take on how today’s evolving media landscape impacts communicators. See it for yourself here.
Voices of PR: Brittany Nycole 🎤
In 2025, we spoke with a range of PR leaders who shared communications insights and inspirational stories about building their careers while navigating industry changes and personal challenges. We’re continuing that in 2026 with our first feature in the new year covering PR entrepreneur Brittany Nycole, who talks about balancing motherhood with helping clients grow their brands as a small independent PR practitioner. Read her story here.
Press Releases in Action 🏃♂️
Looking ahead to 2026, we’re excited to see more of your news shared through EIN Presswire. The press release is far from dead, with over 180,000 news releases sent through EIN Presswire in 2025.
Even in the AI age, press releases have come a long way since the first one in history, issued by PR pioneer Ivy Lee in 1906 for the Pennsylvania Railroad after a deadly train crash. Now, press releases have evolved into more than just earning media coverage. They are now routinely ingested, indexed, and referenced by major AI platforms, which expands their reach and influence. Check out our previous white paper on this topic.
Where Your News Meets AI 🤖
It’s no secret that we’re up to speed on AI in communications. With EIN Presswire, you can use our AI Press Release Generator, and we optimize your news so AI platforms like ChatGPT, Claude, and Gemini, as well as search engines, can find it, a practice called Generative Engine Optimization (GEO). Check out our new video to help future-proof your PR strategy.
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