March EIN Essentials: AI in PR, Media Trends & Press Release Strategy for Global Communications
We’re nearing the end of a month jam-packed with global celebrations and big moments for the PR industry, from Women’s History Month to St. Patrick’s Day, the International Day of Happiness, and International Women’s Day.
To show some love to the women in PR who’ve allowed us to share their stories through interviews with EIN Presswire, we gave them a well-deserved shoutout post for their contributions to the industry.
So, where to start with our March updates? We’ve launched a new Substack series digging into how journalists really think about press releases, with the first two installments already live — and it’s one you won’t want to miss.
Plus, one of our founders stepped into the spotlight on a popular podcast. There’s more in this month’s edition of EIN Essentials, so keep scrolling.
If you haven’t already, subscribe now to our Substack to stay updated on articles and content about the evolving PR industry.
Inside this issue:
Inspired Insider Podcast: Media’s Data-Driven Future with Newsmatics’ CEO
Industry Insights from Capitol Communicator Editor
What Journalists Really Look for in Press Releases
How to Write a Press Release That Builds Credibility and Reach
Advice from a PR Pro
Inspired Insider Podcast: Media’s Data-Driven Future with Newsmatics’ CEO 📊
If you’re curious about where media and news are headed in the AI era, you can hear it straight from our leader, who has worked in the business since the 1990s.
In a recent episode of Inspired Insider, podcast host Jeremy Weisz sat down with David Rothstein, CEO and co-founder of Newsmatics, which owns EIN Presswire, to talk about the future of press releases in a data-driven landscape.
You’ll hear Rothstein reflect on launching a global presswire, the company’s early days in Prague, and how it has grown internationally. He also touched on the lasting value of press releases and how new tools are helping reach wider audiences, from news deserts to products helping to identify media bias.
Industry Insights from Capitol Communicator Editor 🎙️
Could AI proficiency tests become part of the future of comms jobs? As we all know, AI is becoming ingrained in nearly every industry, including public relations.
That’s exactly what Phil Rabin, editor of Capitol Communicator, explored in an interview focused on industry takeaways.
He emphasized the growing importance of PR professionals learning how to use AI tools to stay competitive in the hiring process. Rabin, whose career spans both media and communications, also highlighted the value of demonstrating clear ROI from PR efforts.
What Journalists Really Look for in Press Releases 👀
What better way to learn how to get your press release noticed than by going straight to the newsroom?
That’s exactly what we did, asking veteran editors and reporters what makes a news release more likely to get published or cited in stories.
One former newspaper editor pointed to the continued importance of local news in driving coverage. Cheri Martin, a former community newspaper editor at two Florida publications, noted that press releases should include localized content tailored to the communities those outlets serve.
In our introduction to the series, we also break down how press releases function as sources for journalists, the different types of earned media you can generate, and more.
How to Write a Press Release That Builds Credibility and Reach ✍️
One big reason why more brands are suddenly being sourced by AI tools is press release distribution.
But it’s not just about sending out a news release. You should have a strategy. That’s why we broke down the key elements of an effective press release, including how to structure it in the age of AI. Everything you need to know about crafting a release that gains results is in our new white paper.
Advice from a PR Pro 🧑🏫
“One thing I always tell clients and young professionals is that PR is ultimately a relationship business. The tools, platforms, and technology will keep evolving, AI, new social channels, shifting media models, but the fundamentals remain the same: know your audience, tell a compelling story, and build genuine connections.”
– Matt Kovacs of Blaze PR
Craving more PR insights, tips or exclusive content?
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