Here are some top headlines in industry news that you need to know about:
Publicis Expands Sports Marketing Reach with Adopt Acquisition – Publicis Groupe is aiming to strengthen its presence in sports culture with the acquisition of Adopt, a four-year-old agency founded by Nike veterans. With expertise in brand strategy, digital experiences, and athlete collaborations—including partnerships with Lululemon, Visa, and Klutch Athletics—Adopt will integrate into Publicis Connected Media. Adopt specializes in helping marketing professionals with brand strategy and more. Get the details.
Social Media: The Battlefield for Israeli Memory and Identity – In an era where digital platforms dominate global discourse, social media has evolved into more than a communication tool—it is now the frontline in the battle for preserving Israeli memory and heritage. As tech entrepreneur Nili Goldberg writes, maintaining a consistent and compelling story rooted in core values is imperative. The story was published in Middle East Media Times, part of Affinity Group Publishing. You can read the story here.
EvClay Public Relations Marks 85 Years of Excellence – Based in Miami, EvClay Public Relations is celebrating a milestone anniversary, reflecting decades of expertise in media relations, crisis communications and digital strategy. The firm is reportedly Florida’s first public relations agency. And the bilingual company continues to support businesses across industries while remaining committed to community service. Through initiatives like the Ev Clay/PRSA Miami Chapter Endowment Fund, it fosters future PR leaders, cementing its legacy in the profession. Read more.
Katharine Laidlaw Joins Pomona College as Chief Communications Officer – With an extensive background in strategic communications, brand elevation, and more, Katharine Laidlaw is set to take on a key role at Pomona College in Claremont, California starting May 12. Laidlaw, who is an Emmy-winning producer with experience in higher education, brings a vision for expanding influence and impact. Learn more.
Entries Are Now Open for the 2025 PRNEWS Platinum Awards – One of the most prestigious awards in the communications industry is back. Recognizing the top innovators in PR, marketing, and digital strategy, the Platinum Awards set the benchmark for excellence, according to PRNEWS. Finalists and winners will gain industry-wide recognition and a chance to take the stage at the Platinum Awards Gala on Oct. 7 at The Lighthouse in NYC. There are more than 70 categories spanning agency leadership, creative strategy, and digital impact. The deadline to submit an entry is May 9. More information here.
India Showcases Creative Economy on the Global Stage During WAVES 2025 – The World Audio Visual and Entertainment Summit (WAVES 2025) is set to transform Mumbai into a hub of innovation and collaboration from May 1-4. With over 100,000 registrations, the event aims to unite top creators, industry pioneers, and tech leaders to showcase India's growing influence in media and entertainment. WAVES 2025 is described as a place where visionaries can shape the future. Find out more. And more industry news in Asia can be found at Asia Media News, part of Affinity Group Publishing.
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