Here are some top headlines in industry news that you should know about:
Otter PR Named to Inc. 5000 for Second Year – St. Petersburg-based Otter Public Relations has been recognized on the 2025 Inc. 5000 list of fastest-growing private companies in America for the second consecutive year. Founded in 2020, Otter PR specializes in thought leadership, crisis communications, and media strategy for clients across tech, healthcare, finance, and more. Co-founder Scott Bartnick said the recognition validates the agency’s “relentless pursuit of results.” The firm used EIN Presswire to distribute this press release. Read more here.
AI in Classrooms Raises Privacy Concerns – As the new school year begins, experts warn that AI tools in classrooms could put student data at risk, as reported by Axios. Raising concerns include schools unknowingly using AI tools that train on student work, teachers adopting unsecured chatbots, and potential hacks exposing sensitive records. AI implementation is moving fast, and parents and educators are facing tough choices. Read the full story.
Adlook Wins Best ID-less Marketing Platform – Adlook, a media tech firm specializing in cookieless targeting, earned the 2025 MarTech Breakthrough Award for “Best ID-less Marketing Platform.” Its Smart Audiences tool uses AI and content analysis to reach high-value audiences without cookies or invasive tracking, delivering stronger engagement and efficiency for brands like Mattel and Kraft Heinz. The press release was published in MarCom Europe, part of Affinity Group Publishing.
Nearly All Retailers to Use AI in Customer Communications by Year’s End – Will AI transform consumer communication? A Sinch report finds 97% of retailers will integrate AI into their communication strategies in 2025. Based on surveys of 2,800 consumers and 1,600 business leaders, the study shows companies using AI for real-time support, personalized experiences, and seamless omnichannel execution. Top investments include AI voice assistants (63%) and chatbots (43%), with younger generations driving adoption, while older consumers remain cautious over transparency and data use. Find out more.
Comic-Style Marketing for Realtors Launches in Florida – Entrepreneur Robert J. Smith, MFA, creator of The Adventures of Insuranceman, has launched “Real Estate Man” and “Real Estate Woman,” superhero-themed marketing tools for real estate professionals. Adapted from the storytelling techniques that generated reportedly $110,000 from a single estate planning sale, the customizable comic-style materials aim to simplify complex concepts and engage clients in fresh ways. This press release was featured in Florida Marketing News, part of Affinity Group Publishing.
Atlanta Dream Names Traci Messier VP of Communications – The WNBA’s Atlanta Dream has hired Traci Messier as vice president of communications and external affairs. With over 20 years in media relations and strategic communications, including leadership roles at U.S. Soccer and Jackson Spalding, Messier will lead efforts to elevate the team’s brand and community presence. Read more about the team’s new hire.
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