Here are some top headlines in industry news that you should know about:
Notified Partners With Profound to Track AI Citations – Notified, provider of PR and investor relations platforms, has entered a partnership with Profound, an AI visibility and content optimization company. Public relations firm O’Dwyer’s reports that the collaboration will allow PR and IR teams to see how GlobeNewswire press releases are cited in chatbots, answer engines, and AI search summaries. The new feature will be added to Notified’s PR Platform in late Q3 2025 at no extra cost. CEO Erik said the partnership ensures organizations are “represented with one story and one voice—even in AI-generated results.” Read the full announcement as well as news about other industry moves.
Savvy Media Africa Named Young Media Agency of the Year – Savvy Media Africa has been awarded the EDGE Outstanding Young Media Agency of the Year 2025 at the Marketing Edge Summit and Awards in Lagos. The honor, part of Marketing Edge’s 23rd anniversary, highlights the agency’s innovation and rising influence in Nigeria’s digital marketing sector. Founder and CEO Tofunmi Akinseye said the award reflects the team’s “hard work, creativity and passion.” This story was published in Africa Marketing Industry News, part of Affinity Group Publishing.
AI Can’t Replace PR Relationships – While AI tools like ChatGPT and Google Gemini can draft content and build media lists, they can’t replace the human side of public relations, writes Nancy Marshall in Forbes. She argues that trust, in-person conversations and thoughtful follow-ups give public relations professionals a competitive edge that technology alone can’t replicate. Read her full story here. Also, Jeremy Fields, vice president of corporate development at our parent company Newsmatics, is a member of the Forbes Communications Council. Check out his piece on how brands should optimize content for AI tools.
PR Firm to Host Networking Luncheon Series in Jackson – The Scout Guide Jackson and Pinnacle Public Relations Agency are launching the Scouted Leadership Luncheon Series, a members-only event for local business owners and entrepreneurs in Jackson, Mississippi. The first luncheon is set for Sept. 16, 2025, at Georgia Blue in Madison, with Pinnacle founder Adam Horlock keynoting on “Building the Right Brand Story.” The event will feature networking, giveaways, and free professional headshots. Organizers say the monthly series will provide members with insights, strategies, and connections to grow their businesses. EIN Presswire distributed this press release. Read more here.
Penn State’s CommAgency Taking Fall Clients – Penn State’s student-run media production agency is now accepting fall 2025 projects. Based in the Bellisario College of Communications, the agency offers livestreaming, photography and graphic design services led by students with faculty and industry mentorship. Click here for more information.
AdRoll Unifies Brand, Launches AI Assistant – AdRoll has rebranded, merging RollWorks into a single connected platform. The move simplifies its portfolio and positions AdRoll as an AI-powered solution for e-commerce, social, account-based marketing, and cross-channel attribution. The company also introduced the AdRoll AI Assistant, designed to streamline campaign creation, surface recommendations, enhance creative, and provide flexible reporting. Catch the full story in Advertising Press Releases, part of Affinity Group Publishing.
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