Here are some top headlines in industry news that you should know about:
MGH Taps Creative Chief David Wassell as New President — Hunt Valley-based ad agency MGH has named longtime Chief Creative Officer David Wassell as its new president, coinciding with the firm’s 30th anniversary. Wassell will continue overseeing creative and strategic work while now leading agency growth and a cultural refresh. Founders Andy Malis and Jane Goldstrom will transition to senior advisory roles. Capitol Communicator has the full story here.
Stephanie Hines Coaching Nominated for Best of Florida 2025 — Stephanie Hines Coaching and Marketing, a business coaching and digital marketing firm, is up for a Best of Florida 2025 Award in the Business Consulting Firms category. Known for its $38M in client business sales last year, the agency combines personalized coaching with full-scale digital PR and marketing support. This press release was featured in Florida Marketing News, part of Affinity Group Publishing.
Veteran Publicist Launches GoodKind PR With Story-First Strategy — Sara Tehrani, a longtime film and TV publicist, has launched GoodKind Public Relations, a boutique firm focused on intentional, story-driven campaigns for studio and indie projects. Based in Los Angeles, GoodKind will handle theatrical, streaming, and awards publicity, starting with campaigns for HBO and Amazon MGM. With deep experience across major festivals and prestige releases, Tehrani aims to bring tailored strategy to every project. Read more here.
Study Reveals How AI Chooses Its Sources—And Why PR Pros Should Care – A new Muck Rack study analyzing over 1 million AI queries shows that 95% of chatbot citations come from unpaid media, with journalism making up nearly half of time-sensitive responses. Outlets like CNBC, Reuters and NPR are among the most cited by tools like ChatGPT and Gemini, underscoring the need for PR pros to secure earned media and third-party blog coverage. Read the details here.
American Eagle Taps Crisis PR Firm Amid Sydney Sweeney Campaign Backlash — American Eagle is working with crisis communications specialists at Actum following growing criticism of its “Sydney Sweeney Has Great Jeans” campaign, Modern Retail reports. The campaign’s wordplay on “genes” and “jeans” drew backlash over perceived racial insensitivity and overly sexualized imagery. Actum, known for handling crisis and DEI communications, appears to be guiding AE’s response, though the brand has yet to issue a public statement. Read the full breakdown.
Andrew Cardno to Speak at Casino Marketing & Tech Conference — Andrew Cardno, co-founder of Quick Custom Intelligence, will give a talk on July 30 about smart database strategies casinos can use during tough economic times. The session is part of the Casino Marketing & Technology Conference in Temecula, California. The press release was published in MarCom Europe, part of Affinity Group Publishing.
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