Here are the top headlines from industry news that you need to know about:
PRSA Richmond Chapter Installs New 2025 Board of Directors – The Public Relations Society of America Richmond chapter has appointed a new 2025 board of directors and officers, reducing its size from 13 to 11 members. Executive officers include Greg Surber, president; Kenita Matthews, president-elect; and Madilynne Tanner, first vice president of professional development, among others. Connie Kottman serves as second vice president of awards, Amy Steinmann as third vice president of membership, and Rayhan Daudani as secretary. Find more industry announcements here.
iACT Launches AMPLIFi, a Community-led Media Project in Chad and CAR – iACT has launched AMPLIFi, a community-driven digital storytelling project aimed at empowering conflict-affected communities in Chad and the Central African Republic (CAR). Supported by a grant from the International Documentary Association (IDA), AMPLIFi equips individuals in refugee camps with the tools and training needed to share their stories through mobile devices. The initiative focuses on giving a platform to voices from displaced communities, including those impacted by the ongoing Sudan conflict and the barriers women face in soccer. Read the full details here.
Corporate-Speak Undermines Trust, Survey Finds – A recent survey reveals that 90% of Americans doubt the sincerity of corporate messaging, citing overused buzzwords and vague language. PR professionals are urged to prioritize clarity and authenticity to rebuild credibility, according to Jason Alderman, who oversees communications at the AI-powered news aggregation app SmartNews. Learn more here.
New Study Shows Women’s Sports Drive Strong Ad Impact and Viewership Growth – A new EDO study shows a 131% increase in TV viewership for women’s sports in 2024, with ad impact rising 56%. The study highlights women’s sports as a powerful platform for brands, with SKIMS, Fabletics, and others ranking as top advertisers. Find out more.
Wavemaker, Spark Foundry, and PHD Lead India’s Media Agency Rankings in 2024 – Wavemaker, Spark Foundry, and PHD topped the rankings of India’s best-performing media agencies for 2024, according to COMvergence’s New Business Barometer. GroupM, the top holding group, secured major wins including Amazon and Tata Consumer Products, adding $447 million in new business. The report highlights retail e-commerce, FMCG, and automotive as key sectors driving account movements in India. Find out more here.
TikTok Hires Nathaniel Brown as Global Corporate Communications Chief – TikTok has named Nathaniel Brown, former spokesperson for Warner Bros. Discovery, as its new global head of corporate communications. Based in New York, Brown will report to Zenia Mucha, TikTok’s chief brand and communications officer, and will oversee the company’s global marketing and communications strategies. Dive into the details.
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