Here are some top headlines in industry news that you should know about:
KSU’s Student PR Agency Delivers Real-World Wins – Students in Kennesaw State University’s Peak Communications wrapped up the spring semester working on real-world client campaigns for three campus organizations. From boosting social media for the Holocaust museum to promoting a Shakespeare-themed book event, students applied their public relations skills outside the classroom. Student Ellie Faulkenberry called it a confidence boost, while alum Will Simms said it prepped him for his role at UPS. Read the full story.
OSCE Seminar Explores Tech-Driven Media Interaction – A training seminar in Ashgabat, Turkmenistan organized by the OSCE, focused on enhancing communication between Turkmenistan’s state institutions and the media through new technologies. Officials and journalists learned best practices for strategic communication, corporate newsrooms, and AI-driven media interaction. Experts Guido Keel and Živilė Navickaitė-Babkin led sessions on transparency, digital tools, and overcoming common media challenges. Find out more. The press release was published in Middle East Media Times, part of Affinity Group Publishing.
Burson Taps Stacey Zolt Hara for New Workplace & Purpose Role – PR veteran Stacey Zolt Hara has joined Burson as executive VP and U.S. head of workplace and purpose, a newly created position. Hara has 25 years of experience from roles at Airwallex, Visa, Udemy, Edelman, and Ogilvy. U.S. CEO Craig Buchholz praised her mix of agency and in-house know-how. She’ll be based in San Francisco. O'Dwyer’s has more details here.
NTRA Looking for PR Leader to Shape Racing’s National Narrative – The National Thoroughbred Racing Association is looking for a communications pro to head its PR and media strategy. The full-time role involves leading messaging, crisis communications and more. It also involves promoting the sport’s progress on safety, integrity and fan engagement. Candidates should have 7–10 years of experience and a strong grasp of the racing world. Get the details.
Super League Expands AdArcade Partnership to Deliver Next-Gen Playable Ads – Super League (Nasdaq: SLE) has deepened its partnership with AdArcade, giving brands access to high-performing Native Playables®—ads that match a player’s current gameplay and drive up to 13x ROAS. The exclusive deal boosts Super League’s full-funnel ad offering across 220M U.S. gamers. Campaigns can go live in under two weeks. More about it here. The press release was published in Advertising Today, part of Affinity Group Publishing.
Arclet Aims to Fix Health Comms Gaps with Smart Tools – Health communications pro Adrienne Ammerman has launched Arclet, a SaaS platform offering customizable, research-backed assets for public health communicators. It is backed by Brown University’s Information Futures Lab and receives funding from various sources. Arclet helps users tailor messaging, gather feedback in real time, and track performance — all in one place. Read more here.
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