Press Releases Aren’t Just for Big Brands

Small businesses and brands alike can leverage press releases too

You’ve probably heard the catchphrase before from top law firm Morgan & Morgan: “Size matters,” emphasizing their large, experienced team’s ability to take on big companies and fight for their clients.

But in the world of press release distribution, size doesn’t matter. Whether you’re a large corporation, midsize company, or small brand, everyone can benefit from spreading their message through press releases.

Press releases are powerful tools for any organization—big or small—whether you’re an entrepreneur, book author, artist, or part of a growing company.

You need visibility and media attention, and a press release is your best friend for that.

One important new development nowadays is that you need to show up in artificial intelligence (AI) databases—a press release can help with that too.

In other words, it's about ensuring your business information or content is part of the larger pool of data that AI systems use to provide accurate and helpful responses.

For instance, if you're a business owner, having your business information included in AI databases can ensure that AI-driven search engines or virtual assistants can find and share your business details with potential customers. This can significantly increase your visibility and reach.

Whether you're announcing your first product launch or a new partnership, EIN Presswire ensures your message is heard loud and clear.

For example, Buster Sylvester is a virtual music artist described as “the world’s first iDNA (Interactive Digitally Native Artist),” according to a press release from creator Kelvin Avon.

On Valentine’s Day, Avon issued a press release through EIN Presswire to announce the digital artist’s debut EP, featuring cover songs from top singers like Ed Sheeran's “Bad Habits.”

“Buster represents a new frontier in music, one where the artist is not confined by physical limitations but instead thrives in the boundless possibilities of the digital realm,” Avon says.

The news was picked up by various publications and featured as top stories in Google News, showcasing the effectiveness of press releases for smaller brands.

Press releases aren’t just about attracting media attention; they’re strategic tools that help solidify key messages and get them in front of relevant stakeholders, including shareholders, customers, and prospects.

Another example is “The Dining Bond Initiative,” a campaign that helped get funds to restaurants impacted by COVID-19. During the pandemic, the program allowed people to support their favorite local restaurants by purchasing dining bonds.

A well-crafted press release about the initiative was picked up by over 150 publications, including major media platforms and food trade publications.