Why Every Entrepreneur Should Use Press Releases for Their Business (Part 2)
Small business expert Ramon Ray explains why press releases can be a game-changer for visibility, credibility, and more in Part 2 of our series.
Ramon Ray, publisher, ZoneofGenius.com; author of The Celebrity CEO
Ramon Ray is a small business expert, in-demand motivational keynote speaker and event host. He is a brand ambassador and influencer for small-business-focused brands, helping them reach entrepreneurs and enhance their credibility in this market. Ray’s a serial entrepreneur who has started five companies and sold three of them as well as authored five books. Follow him on IG.
Still not sure how press releases can help your business?
You’re not alone — a lot of people underestimate them.
But press releases are actually an underrated way to boost visibility, build credibility, and create momentum for your business. Small business owners use them to get media attention, drive website traffic, and position themselves as industry experts.
Ramon Ray, a small business expert and serial entrepreneur, breaks down how you can effectively use press releases as part of your business strategy.
Now, let’s dive into a few examples in the second part of Ray’s Substack series on why businesses should be using press release distribution.
Here are some ways you can use press releases in your business
Here are some practical, real-world examples of how small business owners can use press releases to grow their visibility, drive credibility, and create marketing momentum:
1. Event Marketing: Create Buzz Before and After Your Event
Use Case: You’re hosting a local networking mixer, online summit, product launch party, or a webinar series.
Press Release Angle:
“[Your Company Name] to Host Business Growth Summit for Entrepreneurs in [City] on [Date]”
Include the event purpose, who should attend, speaker highlights, and registration info.
Benefits:
Attracts local media and blogger attention
Helps boost early sign-ups
Establishes your event as newsworthy and not just a sales promo
After the event, send a follow-up release: “[Event Name] Draws 300+ Entrepreneurs to Learn Business Growth Strategies” – this builds long-term credibility
2. Content Amplification: Promote Blog Posts, Reports, and Guides
Use Case: You publish a comprehensive blog post, white paper, or guide like “Top 10 Marketing Trends for 2025” or “Small Business Tax Checklist.”
Press Release Angle:
“[Your brand] Releases Free Small Business Guide to Digital Marketing in 2025”
Summarize the key takeaways, link to the content, and include expert commentary
Benefits:
Boosts traffic to your website
Improves your search engine rankings through backlinks
Establishes your business as a consistent, valuable source of insight
Gives journalists something to quote from if they’re writing about a related topic
3. Highlighting Thought Leadership and Expertise
Use Case: You just spoke at a conference, were featured on a podcast, or wrote a guest article for a well-known platform.
Press Release Angle:
“[Your Name], Founder of [Your Company], Shares Growth Strategies at [Conference Name]”
Or: “Local Marketing Expert Shares Insights on Building Trust Online in New Podcast Interview”
Benefits:
Establishes authority in your field
Provides content you can share with your audience and clients
Helps you get discovered for more speaking or media opportunities
Great social proof for your credibility as a “go-to expert” in your niche
4. Announce New Services or Product Launches
Use Case: You’ve just rolled out a new service package, mobile app, or product line.
Press Release Angle:
“[Company Name] Launches Innovative New Coaching Program for Busy Entrepreneurs”
Include what’s new, who it helps, and how it stands out in the market
Benefits:
Signals momentum and innovation in your business
Positions your brand as proactive and growth-focused
Helps generate early interest and inquiries from potential customers or partners
5. Milestone Announcements and Community Involvement
Use Case: You hit your 5th anniversary, expanded into a new office, reached a fundraising goal, or sponsored a local nonprofit event.
Press Release Angle:
“[Your Company] Celebrates 5 Years of Serving Small Business Owners”
Or: “[Your Company] Sponsors Local Youth Tech Fair to Inspire the Next Generation”
Benefits:
Humanizes your brand
Demonstrates community engagement and leadership
Adds a deeper story layer to your brand’s narrative
These types of releases tend to perform well with local press
Bonus Tip: Bundle Press Releases with Other Marketing Efforts
Don’t treat a press release as a standalone activity. Pair it with:
A blog post or landing page
A newsletter blast
A few social media posts
A media pitch to a few journalists
The synergy of these channels increases your chances of being seen, shared, and remembered.
Want help crafting your next press release or creating a press release calendar? Just say the word!
Final Thought: Don't Ignore This Simple, Scalable Tool
Entrepreneurs often spend thousands of dollars on ads or hours creating content that lasts only a moment. Press releases, when done right, are a high-leverage move that can multiply your presence online and drive your marketing strategy forward.
So the next time you launch, celebrate, or want to share — make a press release part of your game plan. Your brand's digital presence will thank you.
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Such a good article!