May EIN Essentials: How Gen Z is Using PR and What Journalists Want in 2026
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In the May edition of EIN Essentials, young PR leaders weigh in on how Gen Z is using artificial intelligence in their work, and a marketing expert shares her journey from working in corporate America handling social media and branding to building her own firm that now helps thousands of creatives. There’s more, so keep scrolling!
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Inside this issue:
White Paper: What Veteran Journalists Actually Look for in Press Releases in 2026
Panel Discussion: How Gen Z Communicators Are Using AI
Heard on the Streets: Shelby Leigh on Creativity and Building a Brand
Newsmatics Launches ‘Journalists Wanted’ Initiative
AGP Spotlight: Health Reporter of Georgia
White Paper: What Veteran Journalists Actually Look for in Press Releases in 2026 📖
Press releases remain a key way to reach people in the media, but how do journalists actually view them when they land in their inbox?
EIN Presswire spoke with veteran reporters and editors to find out what gets a release noticed, published or ignored.
The conversations were turned into a new white paper for communicators, businesses and brands looking to improve outreach.
Inside, journalists stress the basics still matter, such as researching outlets, tailoring pitches and following key fundamentals of press release writing.
Panel Discussion: How Gen Z Communicators Are Using AI 🤖
Is AI best for content creation? Or does it work better as a tool for brainstorming PR campaigns and ideas?
Four early career professionals and PR students tackled those questions and more as they shared how they use AI across a variety of communications tasks. The young professionals panel explored how artificial intelligence is reshaping the industry as Gen Z enters the workforce.
Heard on the Streets: Shelby Leigh on Creativity and Building a Brand 🙌
Successful author and marketing strategist Shelby Leigh knows a thing or two about building an audience.
After selling more than 60,000 books and helping thousands of creatives grow their brands, Leigh sat down with EIN Presswire to share lessons on storytelling, authenticity and why creators should stop waiting for “perfection” before putting themselves out there.
Newsmatics Launches ‘Journalists Wanted’ Initiative 📍
Have you seen our parent company in the news lately?
Newsmatics, which owns EIN Presswire, just launched “Journalists Wanted,” a new initiative aimed at helping credible journalism reach wider audiences through a trusted publishing platform.
Independent journalists and news organizations are invited to submit original reporting and stories for editorial review. Approved stories can be featured across the global Affinity Group Publishing network while allowing journalists to maintain ownership and control of their work.
AGP boasts more than 3,900 moderated digital publications, so journalists have no shortage of platforms to share their stories on.
AGP Spotlight: Health Reporter of Georgia 📰
Did you know Newsmatics operates a network of more than 3,900 moderated online publications? We’re highlighting one of those publications from Affinity Group Publishing (AGP).
Health Reporter of Georgia is a publication focused on news in the state of Georgia. Top headlines this week include a sushi restaurant in Duluth failing a health inspection, Georgia Democratic gubernatorial nominee Keisha Lance Bottoms outlining her health care priorities, and Atlanta Public Schools hosting its annual expo for parents.
You can even sign up to receive daily news briefings from an AGP publication, delivered straight to your inbox. All you have to do is subscribe by entering your email.
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