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Beyond GEO: Why Share of Model Is the Metric That Matters Next
Originally published by the Forbes Communications Council, this article was written by Jeremy Fields, vice president of corporate development at…
Jul 23
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Jeremy Fields
5
1
1
Why AI Search Visibility Matters Right Now — and What Brands Risk by Waiting
AI search is already changing how people discover brands, and this piece explains why showing up in AI‑generated answers is becoming critical for…
Jul 16
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Cassie Clark
10
3
Heard on the Streets: PR Pro Pam Perry on How to Build Your Brand in the Age of AI
Pam Perry, CEO of Pam Perry PR on why press releases matter more, not less, in the age of AI search.
Jul 7
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Shaun
7
6
28:16
Wikipedia Expert Josh Greene on How Brands Can Use the Platform to Support GEO and Online Reputation
Many companies and brands are eager to appear on Wikipedia, an online encyclopedia that can amplify visibility and, for some, carry a sense of prestige.
Jul 2
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Issac Morgan
9
June 2026
June EIN Essentials: How AI Is Shaping PR, Newsrooms and Search
Hello 👋
Jun 30
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Issac Morgan
4
1
Press Release Distribution Strategy: How to Get Media Coverage and Earned Media
A press release isn’t meant to live only on your website.
Jun 25
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Issac Morgan
6
2
Why Former Journalist Lindsay Bennett Believes Earned Media Is Critical for AI Visibility
Lindsay Bennett knows a thing or two about storytelling.
Jun 15
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Issac Morgan
9
3
What Is AI Search Optimization — and Why PR Professionals Can't Afford to Ignore It
AI search is already changing how people discover brands, and this piece breaks down why Cassie Clark’s Freshness, Structure, and Authority model now…
Jun 10
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Cassie Clark
8
1
5 PR, AI in Comms Conferences You May Want to Attend in 2026 in the United States
The industry is shifting fast, and communicators and marketing professionals are eyeing a slew of national conferences in 2026 designed to help them…
Jun 8
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Issac Morgan
4
1
AI Is Reshaping Journalism and PR: Francesco Marconi on Surviving ‘Machine Consumption’
Francesco Marconi, an early AI newsroom pioneer, explains how artificial intelligence is transforming journalism and PR.
Jun 3
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Issac Morgan
2
3
May 2026
Inside the Newsroom: What Journalists Really Look for in Press Releases
Editors and reporters share tips on getting media coverage and what makes them read and reference a press release in a busy inbox
May 28
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Issac Morgan
8
2
May EIN Essentials: How Gen Z is Using AI and What Journalists Want in 2026
Hello! We hope you were able to flood media outlets with your news in May!
May 26
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Issac Morgan
2
1
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